How Can The Customer Always Be Right?

From Dirty Secrets of Small Business · 26:52

Show by Adam Sonnhalter

No offense to Marshall Field, the retailer who is often credited with creating the slogan “The customer is always right,” but give me a break. Following this piece of advice has probably put more small businesses out of business than anything else. We have seen way too many small business owners justify keeping bad customers by quoting this phrase.

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