The Agencies AI Will Kill (And the Ones It Won't) | Jordan Hill

From Matt Kelly | The Midnight Pod · 51:22

Show by Matthew Kelly

Nearly four years after his first episode, Jordan Hill is back on the pod. He founded That Works, a 40-person Shopify CRO agency, and has run it for eight years without running a single ad. Every client comes from referrals, content and a two-day audit he does himself.AI can now design and build a website, and agencies that sold £100k sites are shrinking. Jordan explains which agencies AI will kill, which ones it won't, and why most brands are testing the wrong things.This is a conversation about the hierarchy of CRO (offer, then messaging, then UX), how to match your landing pages to your ads, why split URL tests confuse Meta, what heatmaps don't tell you, and the £250k website that was quietly costing a fashion brand sales.00:00 Teaser00:57 Back after four years01:10 The costliest CRO mistake03:20 Building a 40-person agency06:45 Is AI killing agencies?08:59 Hiring and team12:05 Clients with zero ads15:30 Why he won't scale fast17:35 Offer, messaging, UX24:28 The message-match audit29:09 What small brands should test31:47 Split URL tests vs Meta33:25 New site, CPA up 80%35:59 What heatmaps miss39:04 Free theme or custom build?42:32 The £250k website mistake44:11 QuickfireJordan Hill on X: https://x.com/jordanhill11That Works: https://thatworks.agencyJordan's first episode (January 2023): https://youtu.be/3pYnRoV6FSkAll Midnight links: https://www.midnight.co Hosted on Acast. See acast.com/privacy for more information.

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