Arable: Episode 09 | LET'S GET DEEP: THE FUTURE OF THE WINE INDUSTRY

From Arable · 01:09:55

Show by THE FUTURE COLLECTIVE

Arable: Episode 09 documents LET'S GET DEEP: THE FUTURE OF THE WINE INDUSTRY, which brought a community conversation to Scribe Winery on August 11, 2026, launching a new series examining the future of Sonoma Valley’s economy. The discussion considered the responsibilities of land ownership and agricultural stewardship, how the contraction of the wine industry might open the door for local businesses with values-driven practices, the intergenerational transfer of different forms of capital, and how much of Sonoma’s economic value comes from its culture and sense of place. The evening brought together Andrew Mariani, co-founder of Scribe Winery; Martha Stoumen, founder of Martha Stoumen Wines; Rodrigo Soto, proprietor of Far Mountain Wine; and John Hamel of Hamel Family Wines, and Joel Peterson, founder of Ravenswood Winery and Once and Future Wines. Alison Seibert, founder of The James Collective, moderated the discussion. Arable is a documentary series that profiles a new generation of farmers, winemakers, small-business owners, and advocates who are reshaping relationships among land, labor, and community in the region. Directed by Aaron Brown, presented by The Future Collective.We hope these conversations help you understand the values of a new generation that might become the foundation of a regenerative and diversified economic future for Sonoma Valley.Learn more at www.thefuturecollective.org/arable. The project is funded by Sonoma Valley Catalyst Fund.

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