Shopify Builds Ad Tech, TikTok Shop Surprises Europe

From The Digital Commerce Daily · 6:36

Show by Marco & Klara

Shopify is quietly building a closed-loop ad ecosystem to rival Amazon. Meanwhile, TikTok Shop's European data is challenging every assumption brands made about who actually shops there. In this episode: Shopify is expanding Campaign Autopilot, letting merchants run and optimise ads without leaving the platform — a significant strategic shift for a company that long avoided building an ad business. New eCommerce Germany research shows TikTok Shop's German shoppers skew older than expected, suggesting the platform is pulling higher-spending consumers well beyond its Gen Z base. UK Singles Day spend is forecast to exceed £2.2bn in 2026, per Parcelhero, creating a compressed November promotional window that is forcing brands to rethink how they sequence peak-season campaigns. The Digital Commerce Daily is a concise briefing for ecommerce, retail media and digital commerce professionals, hosted by Marco & Klara. New episode every day. Enjoying the show? A quick rating or review on Apple Podcasts or Spotify helps other marketers find us. Also from Marco & Klara: The FMCG Marketing Daily · The Health Marketing Daily

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