IP EXPLAINED EP 2 - Your brand is one of your biggest assets
From About Basingstoke · 5:23
Show by Communicast Ltd
About Basingstoke has teamed up with specialist law firm Maucher Jenkins to share insights into intellectual property (including trademarks and patents) that every business should know about - even the smallest startups. Your business name is often your most visible asset, but not every name makes for a strong, protectable brand. Trademark partner Katie Cameron discusses why descriptive names fail in search results, how clearance searches save thousands in costly rebrands, and why registering a trademark is far more cost-effective than attempting to stop copycats after the fact. Maucher Jenkins is based at Grosvenor House, Basing View, Basingstoke. Find out more at https://www.maucherjenkins.com
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- EXPERT NETWORK - Where Do I Start? Solving the Small Business Marketing Puzzle
- IP EXPLAINED EP 1 - What is Intellectual Property and why should businesses care?
- IP EXPLAINED EP 3 - Can you patent that?
- IP EXPLAINED EP 4 - The five biggest IP mistakes SMEs make
- IP EXPLAINED EP 5 - It's not just patents and trademarks
- IP EXPLAINED EP 6 - Going global
- IP EXPLAINED EP 7 - Patent Box and innovation tax relief
- IP EXPLAINED EP 8 - Creating an IP strategy
- CLOKE COOKS - Rice
- YOU ARE NOT ALONE - The Hidden Cost of People-Pleasing & Reclaiming Your Boundaries
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