The Rise of the Wedding Wardrobe: Why Brides Want More Than One Dress | Rosie Williams
From Here Comes the Bride · 00:49:20
Show by Gigi and Olive
Rosie Williams is the co-founder of The Own Studio, the London-based bridal and eveningwear label known for its contemporary designs and effortlessly chic wedding looks. Having dressed some of the most stylish brides, including Phoebe Dynevor, Rosie has helped redefine modern bridal fashion, proving that a wedding dress doesn't have to be traditional, or something you only wear once.This week, Rosie joins Georgie to share everything brides need to know before choosing their wedding dress, from when to start shopping and how many bridal appointments to book to why you should save your favourite designer until last. She explains how to avoid wedding dress regret, why trying on too many dresses can make finding 'the one' even harder, and how to choose a look you'll still love years after your wedding.They also get into the biggest bridal fashion trends, from the return of voluminous gowns and drop-waist silhouettes to the rise of the second dress and the increasingly elaborate wedding wardrobe. Rosie shares the story behind dressing Phoebe Dynevor, why Instagram can make brides second-guess their choices, and how The Own Studio's innovative dyeing service allows brides to wear their wedding dresses again.Plus, Rosie opens up about building The Own Studio with her friend and co-founder Jess Kay, launching just before the pandemic, and their latest venture, Three Seven Four, a digital magazine celebrating fashion, weddings and culture. She also shares her biggest bridal shopping hot take, why every bride should consider attending a dress appointment alone, and where she thinks it's worth spending your wedding budget.Download our free guide with Rosie's top tips for finding your perfect wedding dress by signing up here: https://www.gigiandolive.com/pages/here-comes-the-bride-podcastFollow Here Comes The Bride:Instagram: @herecomesthebride_podcastTikTok: @herecomesthebride_podGigi and Olive:Website: https://www.gigiandolive.comInstagram: @gigiandolive
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