GTM Hiring Expert: A Practical Guide To Becoming a GTM Engineer (with Noëmie Jacquemin)
From Tim Yakubson's Podcast · 1:40:18
Show by Tim Yakubson
Tim sits down with Noëmie Jacquemin, founder of The Clay Headhunter, the world's first GTM engineer recruitment agency. Noëmie has placed over 100 GTM engineers into companies like C17 Lab and Growth Today, and has probably seen more GTM engineer CVs, LinkedIn profiles and interviews than anyone else in the space.They cover what a GTM engineer actually does in 2026, when a startup is ready for its first GTM engineer hire, how to write the job description and find candidates, the five interview questions Noëmie asks GTM engineers, how agencies should structure their GTM teams, and what GTM engineers get paid in the US, UK and beyond. Noëmie also shares how to get your foot in the door and how to keep up with new GTM tools without burning out.Watch the full episode on YouTube: https://www.youtube.com/watch?v=W8wp26ShU3QGet the free show notes: https://tim-yakubson.kit.com/noemie-podcast-freebiesTry Smartlead FREE for 14 days: https://learn.unlockgtme.com/smartleadGet started with Clay: https://clay.link/podcastJoin the Unlock GTME cohort: https://www.unlockgtme.com/cohorts/become-a-gtm-engineerConnect with Noëmie: https://www.linkedin.com/in/noemiejacquemin/CHAPTERS00:00 Intro00:29 Meet Noëmie Jacquemin01:16 What is a GTM engineer in 2026?02:09 What to look for on a GTM engineer's CV and LinkedIn02:52 Technical or sales background?03:37 GTM engineer vs. head of strategy and other titles04:33 When is a startup ready to hire a GTM engineer?09:15 Who should pick the tech stack?10:20 Sales experience vs. technical skills11:57 How to write a GTM engineer job description18:33 Job posts vs. headhunting: finding candidates24:12 Hiring from Clay agencies27:07 Do Clay certifications matter?29:07 Beyond outbound: inbound, AI workflows and RevOps35:29 The first outreach message and the screening call41:24 Reading a LinkedIn profile as a story46:41 Interview question 1: Tell me about your experience49:49 Interview question 2: An AI workflow you're proud of53:48 Interview question 3: Your experience with CRMs59:48 Interview question 4: Channels and tools you've used1:02:20 Interview question 5: How many clients have you managed?1:03:52 How to structure an agency GTM team1:08:13 Where to find your head of GTM1:15:13 GTM engineer salaries in the US and UK1:20:14 The first 30 days as a GTM engineer1:24:29 Salaries outside Europe and the US1:28:14 From inbox manager to GTM engineer1:34:39 How to stay on top of GTM trends1:37:48 Where to follow Noëmie1:38:31 Final thoughts1:39:18 BloopersAbout the show: Tim Yakubson sits down with the best GTM engineers, founders and operators to break down how modern go-to-market actually works, from Clay and AI workflows to hiring and outbound.Watch every episode on YouTube: https://www.youtube.com/@Tim-YakubsonGet the weekly GTM newsletter: https://tim-yakubson.kit.com/Join Unlock GTME, the GTM engineering community: https://www.unlockgtme.comConnect with Tim on LinkedIn: https://www.linkedin.com/in/timyakubsonEvery tool we use and recommend: https://www.unlockgtme.com/tool-directory
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