Oura Bets $625M on Healthcare, Aman Enters Performance Wellness, LeBron and Durant Back New League
From Fitt Insider · 03:04
Show by Joe Vennare
November 11, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Oura agrees to acquire AI-native primary care company Counsel Health for $625M in cash, bringing clinical care into its wearable platform Aman Group launches ATMA, a performance wellness brand with Novak Djokovic as global partner, starting with a Miami hotel and 120,000-square-foot spa LeBron James, Kevin Durant, and other investors launch Futures Basketball League for top under-18 players, with NIL compensation and sports science support More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → [email protected]
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