E667: Online Trading Card Businesses are HOT - Here's how they work.

From The Ecomcrew Ecommerce Podcast · 43:49

Show by Mike Jackness and Dave Bryant | eCommerce, Shopify, and Amazon FBA Experts

How does an online trading card business work? In today's episode, Dave talks to Brett Sammeroff of Hockey Card World, an e-commerce business that specializes in sports cards, trading cards, and collectibles for nearly three decades. Brett explains how the business evolved from in-person trade shows to online marketplaces, especially for a business that started before eBay launched. He also tells us what the common pitfalls are for an uncommon business like this, and how the trading card business model works. Thinking about taking some risk off the table? Or are you looking at taking an extended break from e-commerce in general? Know what your e-commerce business is worth with Quiet Light Brokerage. The gap between paying for inventory and selling it is where stockouts are born. Onramp Funds closes it with funding that moves with your sales. Built for sellers already doing $10K a month or more across Amazon, Walmart, Shopify, and TikTok Shop. See how much you qualify for at Onramp Funds. Your Amazon payout is one number. Your books need it split into sales, fees, refunds and tax — per marketplace, per country, matching the bank to the penny. Link My Books does that automatically for Amazon, Shopify, eBay, Etsy, TikTok Shop and Walmart, straight into Xero or QuickBooks. Sellers save 10+ hours a month and stop overpaying tax. Rated 5/5 on the Xero App Store Check out Link My Books today. Timestamps 00:00 - Why a hockey-card business is an unexpected e-commerce case study 06:28 - Brett's nearly 30 years in cards and the shift to online sales 09:13 - How Upper Deck's distributor model works 10:24 - Pack, box, and short-print pricing 13:17 - Million-dollar one-of-ones and the economics of individual cards 14:03 - Buying estate collections and making singles worth listing 18:16 - Building a reputation that brings sellers to you 21:24 - Managing cash flow and avoiding excess card inventory 24:20 - What's fueling the trading-card boom 28:24 - Collecting, chasing hits, and the gambling comparison 30:11 - How Temu brought Hockey Card World new customers 34:03 - Temu pricing, fulfillment costs, and marketplace visibility 40:14 - Seller authorization and Brett's hockey trade prediction Resources Quiet Light Brokerage The Exitpreneur On-Ramp Funds Link My Books Hockey Card World As always, if you have any questions or anything that you need help with, leave a comment down below if you're interested. Don't forget to leave us a review on iTunes if you enjoy our content. Thanks for listening! Until next time, happy selling!

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