Ellen Rohr on Fixing Broke: Sales, Profit, and Cash in the Trades

From Trades Talk Podcast · 1:01:39

Show by Justin White

This week on Trades Talk, Justin White sits down with Ellen Rohr, the trades industry's favorite money coach, author, speaker, and the person who has taught thousands of contractors how to actually read their numbers. Ellen learned it the hard way, going from dead broke in a four truck plumbing shop to building and selling companies and helping run a business doing hundreds of millions. Her message is simple and freeing: get a handle on the money and no bad thing comes from it. In this conversation she and Justin dig into the three numbers that run every business, why your calendar is your secret weapon, and how AI is changing the game for busy owners. In this episode: The three KPIs that run every business, and which one has to come first Why your profit and your cash are never the same number The price increase that nearly broke Ellen, then saved her company Why a fully booked calendar actually gives you more freedom Ellen's trade secret is five words that changed her life: charge more than it costs. Whether you are fighting to get unbroke, scaling across locations, or just tired of the numbers never quite making sense, this one will change how you run your business and your day. Grab Ellen's book Where Did the Money Go, free at EllenRohr.com. This week's episode is brought to you by Weathermatic: Get your Discount Here! (get.weathermatic.com/disruptors) JW Group Website: https://www.jwhitegroup.com/ Justin LinkedIn: https://www.linkedin.com/in/justin-white-%E2%98%85-35b7a210b/ Justin Instagram: https://www.instagram.com/justinwhiteceo/ Justins Youtube: https://www.youtube.com/@justinwhiteceo Ellen Rohr: https://ellenrohr.com/ K&D Website: https://kndlandscaping.com/ K&D Instagram: https://www.instagram.com/kanddlandscaping/ Disruptors Community: https://www.skool.com/disruptors Disruptors Advantage Newsletter: https://disruptors-advantage.beehiiv.com/

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