Let Your Brand’s Packaging Speak For Itself

From Marketing Brew Weekly · 33:55

Show by Morning Brew Inc.

We’re welcoming Nate and Jenna from Express Checkout to the show to discuss CPG marketing, and how your brand’s packaging can also be doing your marketing at the same time. 00:00: Intro 02:30: Format vs. packaging 04:30: What we can learn from Graza olive oil 11:30: The risk of “gentrifying” food 13:40: Cheerios/Ziploc collab and utility 18:00: Rare beauty and accessibility 22:15: When packaging decisions signal your competitor 27:30: Products we’ve bought because of the packaging This episode is sponsored by PwC. For more, visit: https://www.pwc.com/us/2026midterms For more from Express Checkout, visit: https://www.expresscheckout.co/ For more upcoming Marketing Brew events: https://www.marketingbrew.com/events Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube: https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send an email to [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best. Learn more about your ad choices. Visit megaphone.fm/adchoices

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