EP 258: WHEN THE PACKAGE SELLS BEFORE THE PRODUCT WITH KELLEY KEMPEL
From The Retail Whisperer · 1:10:05
Show by Michelle Sherrier
Kelley Kempel is a packaging designer with over 20 years of experience, including in-house roles at Dick’s Sporting Goods and Kohl’s. She has seen firsthand how packaging impacts buying decisions long before a customer reads the About page.Today, she helps product-based businesses move from “good enough” packaging to packaging that’s clear, confident, and built to sell. Her work blends strategy and design to make sure packaging does its job. Communicating what the product is, who it’s for, and why it’s worth buying.In this episode, Michelle sits down with Kelley Kempel, founder of Hidden Path Creative, to talk about why packaging can make or break a product's success on the shelf. Kelley shares behind-the-scenes stories from her years designing for Dick’s Sporting Goods and Kohl’s, the importance of creating packaging that reflects the product inside, and how branding influences buying decisions. They also dive into everything from shopping bags and logos to AI-generated designs, creative challenges, and why even the smallest retail details matter.What's Inside:Why great products can get overlooked when their packaging doesn't match their quality.Behind-the-scenes lessons from designing packaging for major retailers like Dick’s Sporting Goods and Kohl’s.How thoughtful branding, packaging, and visual storytelling can attract customers and build lasting brand recognition.Hidden Path Creative WebsiteYour Guide to Packaging That Sells PodcastInstagramSupport the show
More episodes of The Retail Whisperer
More episodes
- EP 257: WHEN GREAT RETAIL GOES BEYOND THE MERCHANDISE WITH MARC & RICK
- EP 256: FOLLOWING YOUR INSTINCTS AND BUILDING A MAGICAL RETAIL BUSINESS WITH KRISTA NESTORUK
- INSPIRING STORES, THOUGHTFUL DETAILS & RETAIL DISCOVERIES — SHELF TALK WITH CO-HOST SUSAN ESAYIAN
- EP 255: THE JOURNEY THAT MADE ME THE RETAIL WHISPERER
- EP 254: WHEN A TEENAGE BUSINESS IDEA BECOMES A RETAIL CAREER WITH MATT TRIEST
- EP 253: WHAT IT TAKES TO CREATE A STORE CUSTOMERS REMEMBER WITH BARBARA & JILLIAN
- EP 252: BUILDING A RETAIL EXPERIENCE THAT KEEPS CUSTOMERS COMING BACK WITH CHRISTINA VAN BLAKE
- SHOW SEASON, RETAIL TRENDS & CURRENT OBSESSIONS — SHELF TALK WITH CO-HOST SUSAN ESAYIAN
- EP 251: WHAT MAKES A RETAIL SPACE WORTH NOTICING WITH ALLISON LEVY
- WELCOME TO THE RETAIL WHORE
PodSearch is a free, independent podcast search engine. Read about PodSearch, the privacy policy or contact us.