Build A $100M Brand Using Influencers & Viral Marketing | Kent Yoshimura | FO587 Raj Shamani
From Figuring Out with Raj Shamani · 02:21:25
Show by Raj Shamani
Neuro picks you up and locks you in. Get your Neuro focus gum & mints on Blinkit, Zepto or https://neurogumindia.comGet your hand-picked playbook here: https://www.figuringout.co/pdf/fo-587Guest Suggestion Form: https://forms.gle/bnaeY3FpoFU9ZjA47Disclaimer: This video is intended solely for educational purposes and opinions shared by the guest are his personal views. We do not intent to defame or harm any person/ brand/ product/ country/ profession mentioned in the video. Our goal is to provide information to help audience make informed choices. The media used in this video are solely for informational purposes and belongs to their respective owners.(00:00) — Intro(03:39) — How Neurogum Built a Fast-Growing, Profitable D2C Brand(06:45) — How TikTok, Viral Marketing & Creator-Led Growth Changed Neurogum(15:23) — Building a Creator Army: Affiliate Marketing, Commissions & Brand Partnerships(30:42) — How to Launch Products & Create Marketing That Stands Out(46:08) — Micro vs. Mega Influencers: What Actually Drives Brand Growth?(55:43) — Celebrity Marketing, Experiential Campaigns & Building Brand Awareness(1:25:11) — How to Build a Community That Turns Customers Into Brand Advocates(1:45:01) — Hiring, Leadership & Building a Strong Company Culture(1:56:56) — How Neurogum Expanded Globally & Why India Was a Key Market(2:04:40) — The Most Expensive Mistake He Made in His Career(2:10:14) — Spotting New Product Opportunities & Building the Next Big Category(2:17:25) — The Most Extraordinary Thing He Wants to Do Next(2:18:26) — The Personal Cost of Becoming Kent(2:20:58) — OutroIn today's episode, we sit down with Kent Yoshimura, co-founder and CEO of Neuro, to understand how he built a fast-growing D2C brand and turned influencer marketing into a powerful growth engine.Follow Kent Yoshimura Here:Instagram: https://www.instagram.com/kentaroX: https://x.com/kentyoshimuraAbout Raj ShamaniRaj Shamani is an Entrepreneur at heart that explains his expertise in Business Content Creation & Public Speaking. He has delivered 200+ speeches in 26+ countries. Besides that, Raj is also an Angel Investor interested in crazy minds who are creating a sensation in the Fintech, FMCG, & passion economy space.To Know More,Follow Raj Shamani On ⤵︎Instagram @RajShamani https://www.instagram.com/rajshamani/Twitter @RajShamani https://twitter.com/rajshamaniFacebook @ShamaniRaj https://www.facebook.com/shamanirajLinkedIn - Raj Shamani https://www.linkedin.com/in/rajshamani/About Figuring OutFiguring Out Podcast is a Candid Conversations University where Raj Shamani brings raw conversations with the Top 1% in India.
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