Why Direct Mail Is Making a Comeback
From The Duct Tape Marketing Podcast · 22:13
Show by John Jantsch
Direct mail marketing is making a comeback as businesses look for ways to stand out in an increasingly crowded digital landscape. Brad Kugler, founder of Direct Mail 2.0 and DM Intel, explains how AI-powered predictive modeling, smarter targeting, and digital tracking are transforming an often-overlooked marketing channel. Learn how businesses can combine direct mail with digital advertising to reach the same customers across multiple channels, measure campaign performance, and improve response rates without wasting their marketing budgets. 00:00 From DVDs to AI-Powered Direct Mail 05:17 Why Direct Mail Is Making a Comeback 10:44 Predict Campaign Results Before You Mail 13:49 Building a $20K Omnichannel Campaign 19:31 How to Test Direct Mail on a Budget Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! 👉 Get Your Free Prompts: https://dtm.world/freeprompts
More episodes of The Duct Tape Marketing Podcast
More episodes
- Rethinking the Customer Journey in the Age of AI
- How to Build Executive Presence and Communicate With Confidence
- How to Find Your Voice and Speak With Clarity at Work
- How to Protect Your Business Name With a Trademark
- How to Build an AI-Native Business That Actually Saves Time
- Why Marketing Agencies Must Shift From Deliverables to Strategy
- AI Has Leveled the Marketing Playing Field (Rerun)
- The 5 Stages From Operator to Owner
- How to Build a Business That Can Grow Without You (Rerun)
- 9 Shifts Every Marketing Agency Needs to Make (Rerun)
PodSearch is a free, independent podcast search engine. Read about PodSearch, the privacy policy or contact us.