Jason Fairchild Making Connected TV Ads Measurable and Scaling to $140 Million
From Entrepreneurs, Executives, & Eccentrics · 25:21
Show by Scott Turman
In this conversation, Scott Turman speaks with Jason Fairchild, co-founder and CEO of tvScientific, about transforming connected TV advertising into a measurable performance marketing channel. Jason discusses how tvScientific grew from an initial $500 advertising campaign to $140 million in annual revenue before its acquisition by Pinterest. He explains how household-level targeting, attribution, and incrementality testing allow advertisers to measure the effectiveness of television advertising. The discussion also covers the strategic relationship that led to Pinterest's acquisition, the role of machine learning and consumer intent data in improving advertising performance, and the importance of confidence and humility in entrepreneurship. Jason also shares his perspective on how artificial intelligence is accelerating software development, reshaping the workforce, and making continuous learning and personal passion essential for future career success.TakeawaystvScientific enables advertisers to measure connected TV advertising performance using technology similar to search and social advertising.Household-level targeting and incrementality testing help advertisers determine whether television campaigns drive actual purchases.One of tvScientific's first campaigns generated approximately 800 website visitors from a $500 advertising investment.Successful entrepreneurs must balance strong confidence in their vision with humility and a willingness to learn.tvScientific grew to $140 million in annual revenue before being acquired by Pinterest.A strategic relationship with Pinterest developed through successful audience targeting experiments and led to an acquisition agreement.Pinterest's consumer intent data and taste graph provide valuable insights for improving advertising targeting and performance.Machine learning allows advertisers to identify audience patterns, test hypotheses, and optimize campaigns based on engagement and conversions.Artificial intelligence is significantly accelerating software development and changing the skills required in technology-related careers.Pursuing meaningful work, embracing emerging technologies, and continuously learning are essential for adapting to an AI-driven future.Today's guest, Jason Fairchild, can be found at:Website: www.tvscientific.comLinkedIn: https://www.linkedin.com/in/jasonfairchild/Your host, Scott Turman, can be found online at:Website: https://scottturman.com/, https://brightray.com/LinkedIn: https://www.linkedin.com/in/scottturman/IMDb: https://www.imdb.com/name/nm14602682/KeywordsConnected TV, CTV Advertising, tvScientific, Pinterest, Performance Marketing, Programmatic Advertising, Advertising Attribution, Incrementality Testing, Audience Targeting, Machine Learning, Artificial Intelligence, Entrepreneurship, Startup Growth, Acquisitions, Future of Work
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