Seoul scarf seller draws crowds to Namdaemun market

From Müvezzi - International (English) · 00:01:14

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A scarf vendor at Seoul’s Namdaemun market has become a social media sensation, attracting long lines and large crowds to his stall. Known by nicknames like “scarf uncle” and “Scarfrio,” he sells six scarves for 10,000 won, or about $6.80. His sales strategy often involves advising customers not to buy. Clips of his blunt, amusing style and his looks have garnered millions of views. By mid-morning, private security guards and police were managing a line made up mostly of middle-aged women, many of whom had waited more than an hour. The crowds have caused problems for nearby traders. A shoe seller who has worked at the market for more than 30 years said the crowds block the passage by his shop and hurt his business, even as the wider area benefits from visitors. A nearby scarf seller said the extra visitors help the market, but he worries about crowding. The scarf seller has shut his stall several times, and private security was hired in early November to manage the crowds. He has stopped announcing his opening hours. Days earlier, he wrote on social media that the attention had left him carrying “enormous pressure and anxiety,” and he apologized to nearby traders. https://muvezzi.com/en/hes-the-hottest-thing-right-now-how-a-1-scarf-seller-became-seouls-biggest-attraction-33583

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