EP 226: Post-Production Is Becoming Pre-Production, a.k.a. AI VFX
From Mountain Collective Podcast · 00:34:39
Show by Mourad Bahrouch
Joost Meijer is an AI VFX Producer at moonshots.agency in Amsterdam. His studio pioneered hybrid filmmaking: real footage shot on set, combined with AI-generated layers, built for cinema rather than social.In this episode we get into:Post-production becoming pre-production. AI lets directors and DOPs make creative decisions earlier, and makes shots possible that old-school VFX budgets could never reach.Stacking AI models in Nuke. On an early feature, they combined different models (one strong at explosions, another at rain, another at water) and composited them to interact with the real footage.The cinema-scale problem. Upscaling for the big screen, the 24 vs 25 fps mismatch, 8-bit vs 10-bit color depth, and why some models look fine on a phone but quirky on a cinema screen.Realism is in the imperfections. Crooked teeth, skin pores, sweat, mud and blood. AI wants to make everyone smooth and beautiful, so believable humans take heavy prompting.Prompt vocabularies are model-specific. The same prompt can behave differently across video models, so the studio builds its own platform with an API gateway to test them side by side.Staying a step behind on purpose. New models arrive weekly, but broadcasters and streamers require proof that footage isn’t used for model training, so they only use techniques they’ve tested and can document.Small teams vs. big VFX houses. Pipelines they build today will likely be obsolete in three months, while 3 to 12 people can now do what once took a large facility.A call to action for Dutch film. Joost sees AI as the savior of the Dutch film industry and urges producers and directors to drop budget-constrained thinking and stop seeing AI as a threat.If you’re a filmmaker, VFX artist or creative wondering how AI fits into serious production, this one is for you.__ https://moonshots.agency/
More episodes of Mountain Collective Podcast
More episodes
- EP 225: She Booked a One-Way Ticket and Told No One
- EP 224: Why I Archived a 1,18Million Views Viral Post
- EP 223: Why Being Yourself Grows Your Agency Faster.
- EP 222: How Being Present Unlocks Creativity
- EP 221: How I’m Navigating My Identity & Creative Journey
- EP 220: Stress, Recovery & the Nervous System: How to Regulate Stress, Build Resilience & Perform Better
- EP 1 Jack Connors - University of Arts London
- EP 2 Ivano Salonia - XR-Base Amsterdam
- EP 3 Michel Reihac - VR Curator at the Venice Biennale International Film Festival
- EP 4 Gary Symor - Education Director at Brussels Fashion Week
PodSearch is a free, independent podcast search engine. Read about PodSearch, the privacy policy or contact us.