Multicultural Intelligence (Updated and Revised 2nd Edition) (Authored by David R. Morse)
From Get Hooked On A Audiobooks Curation For Product People. · 8:33:00
Show by thebookvoice.com
Please visit https://thebookvoice.com/podcasts/2/audible/98807 to listen full audiobooks. Title: Multicultural Intelligence (Updated and Revised 2nd Edition) Author: David R. Morse Narrator: Mike Chamberlain Format: mp3 Length: 8 hrs and 33 mins Release date: 11-27-18 Ratings: 4 out of 5 stars, 4 ratings Genres: Public Relations Publisher's Summary: With decades of experience in multicultural marketing, author David Morse reviews the history of marketing to black, Hispanic, Asian, and LGBTQ consumers. He explains how including appropriate cultural cues in advertising can build brand loyalty that will pay huge dividends. He also cautions that missing the mark with advertising that excludes or is culturally offensive can be a costly mistake.
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