I’ve Ranked 130 Local Businesses. Here’s How To Show Up In ChatGPT.

From Busy Season · 00:56:37

Show by GoBIG Systems

Azriel joins us for the first time, and he admits his ego told him he didn't need AI to write. What he learned instead: "AI isn't doing the writing. We're giving AI the tools to properly write." We do the research and pick the keywords, then read every word, because one hallucination can get repeated on page after page. Our prompting rule is simple. Tell it the audience, tell it the type of page, and give it as much accurate context as you can, or it will make up accuracy, "which is called a lie."Then the real topic: getting found when customers ask AI instead of Google. Across a lot of our customers, it looks like about 7% of revenue came from AI last year, and this year it's inching toward 10 to 20%. But an AI Overview and ChatGPT are not the same thing. One lead told us he already showed up in AI Overviews. We put the same prompt into ChatGPT on the call, and he wasn't there.The fix isn't easy, but it's "pretty dang simple." Say it right on your site, say it right on your profile, and get 4 or 5 high authority sources to say the same thing. Ranking is presenting your claim. AI Overviews are proof.That's why consistency matters so much. One wrong phone number on Yelp hurts. Running three websites hurts more than anything we've seen, and our take is that three sites rank second page max. And since almost nobody reads your whole site, your Google Business Profile is the new home page. It has to shake hands with your website. (Jack and Jazmine are also getting married tomorrow, with Steven officiating. Same rule applies.)We also get into moving your address ("You're married to your business. You're not married to your address."), the business with 23 locations where 19 don't have a single review, where tracking numbers actually belong, and why organic leads keep beating ads.Last topic: why most small business websites don't make the phone ring. About 80% of people are on their phone, so if your hero section scrolls on and on with no call button, they leave. Conversion rate optimization helps you rank, and ranking makes the phone ring. Describe your customer's pain better than they can. "Do you hate having to lock your dogs in a room while the HVAC guy's upstairs?" would work on one of us ten out of ten times. Because pretty isn't always profitable.Key takeaways◾ AI is a tool and you're still in charge. Read everything it writes and check the facts yourself.◾ Showing up in AI Overviews doesn't mean you show up in ChatGPT. Test the real prompts.◾ Say the same thing on your site, your GBP, and 4 or 5 high authority sites. That's how you get cited.◾ Run one website. Similar sites compete with each other and drag each other down.◾ Keep one phone number online. Tracking numbers belong on billboards, business cards, and ads, not your GBP.◾ Put the call button up top and let your website sell. Pretty isn't always profitable.Get SEO help: gobig.systems/seo-audit

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