Sneakerhead Mindset: Air Jordans, Branding & Culture | Brand Retro Ep. 2
From Brand Retro with Cyberdogz · 39:43
Show by Mike Brevik
In this Brand Retro episode, Jenna Redden and Mike Brevik connect Mike's love for Air Jordans to branding—breaking down the sneakerhead mindset, how it ties to brand culture and value, and how that thinking translates into business. Highlights The sneakerhead mindset - 0:25 The backstory - 0:34 Mike's favorite sneaker - 1:18 A huge Jordan fan - 2:43 When he bought his first Jordans - 3:23 Having a collection of Jordans - 5:37 The number of shoes that Mike has - 9:57 What a brand can do - 13:15 Being a brand lover - 14:01 A top performance shoe - 17:16 Iconic commercials that you'll never forget - 20:44 The effect of brands - 27:55 Making decisions that make you happy - 37:02 Be who you are! - 39:00 Episode Resources Connect with Mike Brevik: http://www.cyberdogzmarketing.com/ [email protected]
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