Heidi Dawson & Lorenzo Mugnai – Turning a Coaching Framework into a Book
From Coach Write · 57:28
Show by Helen ONeill
Helen is joined by Heidi Dawson and Dr Lorenzo Mugnai, co-founders of Y Root Coaching, to talk about how a chance meeting turned into a coaching practice, and how their framework became a book, The Y Root Method, published just days before this recording. In this episode, you'll discover: How a corridor conversation between an astrophysicist and a leadership programme facilitator led to a coaching business and a shared framework How the Y Root method borrows its "goal, checks, factors, actions" structure from space science, and why asking 'why' is the opposite of a dirty word in coaching Why Lorenzo wrote the book with Heidi in mind as the reader, and how that shaped its structure and tone What it's really like writing a business book in your second language, and the surprising advantage of learning grammar rules as an adult How Heidi and Lorenzo use AI as a sense check without letting it write their voice, and their honest take on independent publishing, cover design and the "when is enough, enough" question of editing Connect with Helen Newsletter: https://www.coachwrite.co.uk/reflections LinkedIn: https://www.linkedin.com/in/oneillhelen Instagram: https://www.instagram.com/coach_write Join the no commitment wait list for the next cohort of Coach Write 90: https://www.coachwrite.co.uk/coachwrite90 Books: https://amzn.to/3MPS2Lq Connect with Heidi and Lorenzo Website: https://yrootcoaching.com/ Heidi Dawson LinkedIn: https://www.linkedin.com/in/heidi-dawson-36a26820/ Lorenzo Mugnai LinkedIn: https://www.linkedin.com/in/mugnailorenzo/ Book: https://link.amazon/B0eE4wgyz People and Resources Mentioned Written word media podcast episode on A+ content: https://www.writtenwordmedia.com/how-to-set-up-amazon-a-plus-content-in-30-minutes-or-less/ Bookbub: https://www.bookbub.com/ Preorder Enough: Rethinking Resilience in a World That Never Stops https://link.amazon/B04frvgKn Coaching at work magazine: https://www.coaching-at-work.com/
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