This Dealer Cracked the Code on Converting Diesel Drivers and Boomers to EV with JB Burnette
From EV Insider by Recurrent · 21:05
Show by Recurrent
How do you sell EVs in a market full of diesel trucks and retirees?In this episode of EV Insider, hosted by Scott Case of Recurrent, we talk with JB Burnett, GM of the Millsboro Automotive Campus (Preston Automotive Group), about how he’s turning Maryland, Virginia and Delaware’s rural car market into an EV success story.Hear how JB: ⚡ Sold 45 Jeep Wagoneer S EVs when other dealers passed ⚡ Converts baby boomers into first-time EV owners ⚡ Uses real-world range demos to overcome “EPA range anxiety” ⚡ Believes plug-in hybrids are the easiest on-ramp to electrificationEV Insider is produced by Recurrent, the trusted intermediary between EV owners and the buy/sell market — bringing transparency to EV value, battery health, and resale confidence.Learn more: https://www.recurrentauto.com
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