Ep 39: Is New Zealand Fashion Broken?
From Stretton Unfiltered · 00:54:03
Show by Stretton Unfiltered
New Zealand fashion is under pressure. But is the problem fast fashion, cash strapped consumers and offshore competition, or has parts of the industry simply stopped giving people what they want?In this episode, Annah and Sami get into the uncomfortable realities of fashion today: why we keep buying incredibly cheap clothing even when we know how it may have been produced, the extraordinary rise of secondhand, Shein and AliExpress copying designer product, and what the closure of Sylvester says about longevity and relevance in business. They also challenge the idea that New Zealand consumers or government should be responsible for keeping local fashion brands alive simply because they are local. After 35 years in fashion, Annah has seen the customer change dramatically. Some weeks, as much as 80% of her own company's sales can now come from accessories rather than clothing. So perhaps the bigger question isn't whether New Zealand fashion is broken. It's whether fashion businesses are changing fast enough to remain relevant.Connect with us on socials🎧 Stretton Unfiltered Instagram 🎧 Stretton Unfiltered Facebook🌸 Annah Stretton TikTok🌸 Annah Stretton Instagram 🌸 Annah Stretton Facebook🌸 Join our VIP page 🌸 www.annahstretton.co.nzSHOP OUR BOOKS 📖Rag Trade To Mag Trade:Ebook available here Order the physical book here 📚Grit Before Grace:Ebook available hereOrder the physical book here 📚Wise Heart:Ebook available hereOrder the physical book here 📚
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