The Creative Equation: Andy Wilkinson on Technology and Imagination
From Wit + Grit · 37:01
Show by PJ Ellis and Andy Dawson
In this episode we discuss the evolution of communication and marketing over the past 25 years, highlighting the importance of personal connections in business, the skills gap in the workforce, and the impact of AI and technology on the industry. Andy shares insights from his experience as the founder of OWB Creative Comms and emphasises the need for authenticity in a rapidly changing digital landscape.EnjoyTakeawaysThe transition from a small team to a larger organisation brings new opportunities.Personal connections in business are more important than ever.There is a growing demand for direct marketing and physical experiences.The skills gap includes both tech skills and soft skills like communication.Confidence and networking should be prioritised in education.AI can automate tasks but authenticity in content is crucial.Younger generations are focused on work-life balance and hold leadership accountable.The next generation board at DRPG empowers young voices in the company.Experiential learning is key for young people entering the workforce.Chapters 00:00Introduction to Andy Wilkinson and OWB Creative Comms07:15The Evolution of Communication and Marketing12:52Skills Gap: Technology vs. People Skills16:03The Future of Work: AI and Next Gen Boards17:06The Balance of AI and Authenticity19:23Inspiring the Next Generation in Creative Careers24:47Essential Skills for Future Generations27:21Navigating Technological Disruption in the Industry30:33Bridging the Gap Between Generations in the Workplace32:23Recommendations for Future Guests
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