$7 Per Magazine?! The Crazy Costs of Local Magazines
From Local Media HQ · 00:10:14
Show by TJ Larkin
Just got back from a BNI networking event and had to record this emergency breakdown. I met someone running a local print magazine franchise—and the numbers SHOCKED me. $7 per magazine to print and mail, a 15% franchise fee, and a tiny subscriber base. Meanwhile, we’re running digital newsletters with near-zero costs and a wider reach.The takeaway? Traditional media businesses are slow, expensive, and stuck in their ways. If you’re even thinking about starting a local newsletter or a digital media business, watch this—because the opportunity is MASSIVE.DM me if you want to chat about launching your own local newsletter, and let’s crush this space together.Sign up for Beehiiv here and get a 30 day free trial and 20% off for 3 months: https://www.beehiiv.com/?via=LeanderScoop1
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