How to Make Your Marketing Actually Work: UGC, AI & Scaling Your Business

From Power Up Your Life® Podcast by GoBundance Women · 27:11

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Power Up Your Life® | Powered by GoBundance | How to Make Your Marketing Actually Work: UGC, AI & Scaling Your Business | Ep. 88 with Nicolette McIntyre💫 Welcome to Power Up Your Life®, Powered by GoBundance Women!In this episode, Kelly Resendez and Mandy McAllister sit down with Nicolette McIntyre, co-founder and Chief Creative Officer of Milked Media, to unpack what is changing in marketing—and what business owners should actually be paying attention to.In this episode, you'll learn:* Why UGC has become such an important part of paid social advertising* The creative mistakes businesses are making with Meta ads* How to audit your marketing strategy and create a more cohesive customer journey* Where AI and ChatGPT fit into the future of marketing* Why brand consistency builds trust* How to make the path from seeing an ad to making a purchase easier* Why business owners need to protect their mental and physical energy* What to consider before scaling your team and expenses* How referrals, education, podcasts, and personal branding can help grow a business* Why remembering your wins matters during difficult seasons of entrepreneurshipThe conversation also goes beyond marketing strategy. Nicolette opens up about the realities of scaling a business, dealing with imposter syndrome and difficult seasons, making better hiring decisions, protecting your energy, and knowing when you need to let go and build a team around you.To connect with Nicolette: https://www.milkedmedia.com/ https://www.linkedin.com/company/milked-media/https://www.instagram.com/milkedmedia/ https://www.linkedin.com/in/nicolette-mcintyre00:00 — Meet Nicolette McIntyre & Milked Media01:07 — How AI Is Changing Marketing02:19 — Why UGC Is So Important for Paid Ads03:23 — Common Mistakes Businesses Make With Ads05:04 — How to Audit Your Marketing Strategy06:18 — Why UGC Builds Trust07:53 — AI, SEO & the Future of Marketing08:34 — The Reality of Being a Female Business Owner10:12 — Self-Care, Energy & Business Growth12:06 — Setting Boundaries to Protect Your Energy13:22 — The Three Marketing Priorities for Growth15:27 — How Much Should You Invest in Marketing?17:15 — Making It Easy for Customers to Buy19:07 — How to Scale Without Overextending21:28 — Referrals, Content & Building a Brand22:35 — Education as a Marketing Strategy23:16 — Key Takeaways & Favorite Nuggets24:08 — Connect With Nicolette & Final ThoughtsDid this content resonate with you? Don’t forget to:👍 Like this episode✅ Subscribe @GoBundanceWomen📤 Share it with an entrepreneur who needs to hear this conversation!🚨 Ready to power up your business? Discover our new platform, Power Up Your Life Now: https://powerupyourlifenow.com 📌 And don’t forget to visit https://GoBundanceWomen.com #powerupyourlife #gobundance #podcast #womeninleadership #womeninbusiness #gobundancewomen #marketing #ugc #businessgrowth #entrepreneurship

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