PODCAST: How Last Click Attribution is Killing Your Brand

From The CMO Office Podcast · 40:47

Show by Nikki Taylor

For the first episode I'm warming up by grilling my boss, Paul Sinkinson, about his problem with last click attribution and what he would measure instead. I also try to get him to recreate his infamous "inflatable clown" dance from TikTok!Along the way I get Paul to explain:* The impact of creative on your ROI* How brand messaging impacts performance* The shocking truth behind how much influence marketers actually have on a business* Why traditional channels like TV and billboards still matter* How going "dark" on marketing can devastate your brand for yearsHe also volunteers his insights from twenty years of campaign number crunching on how to:* Build more effective marketing campaigns* Understand the real drivers of your sales* Create a holistic approach to marketing measurement* Prove your marketing's value to the C-suiteThis isn't just another marketing podcast - it's a masterclass in understanding how to truly measure and maximise your marketing efforts. Whether you're a CMO, marketing manager, or aspiring marketing leader, this episode will transform how you think about marketing analytics.Stop guessing. Start measuring. Listen now and claim your seat in the C-suite via:* Apple Podcasts* Spotify* YouTubeDon't miss this opportunity to revolutionise your marketing approach. Your bottom line will thank you.Nikki TaylorMarketing & Communications Director APACAnalytic Partnerswww.analyticpartners.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.the-cmo-office.com

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