"Completely Unrealistic": Why AI Thinks Your PDR Prices Are Too High
From PDR College podcast- Paintless Dent Repair / Removal Business and Marketing · 01:07:34
Show by Keith Cosentino & Shane Jacks
A customer with a crushed Porsche Macan liftgate called Bullseye's quote "completely unrealistic." Where did he get his idea of what's realistic? Keith Cosentino and Shane Jacks go live after PDR Expo in Las Vegas, where Keith ran a panel discussion of technicians with 23 to 35 years in the business, and he puts the same questions to Shane. First, a quick update on Shane's recovery and a rundown of the show, including the dent trials and Mac Fetty's second-place finish. Then the panel questions: what does Dent Wizard do better than every independent shop, is a perfect repair actually possible, and how important is AI knowledge to a dent business on a scale of zero to ten. Keith explains how Claude caught him bidding against himself in his own Google Ads, and why Mike Toledo thinks hiding high prices is teaching the robots that PDR is cheap. They also cover what a two-tech shop should bring in each day, what Shane would do differently if he started over tomorrow, the "barn painting" way to build a business on purpose, what a tech has to understand before going out on their own, how much they each spent on ads last month and whether either of them knows if it paid, how one dealer dropping Keith from $75 to $55 a car is the reason Bullseye went retail, why every failed hire is the owner's fault, and whether the future of PDR is brighter or dimmer with thinner metal, autonomous cars, and a national player that's coming. Plus live questions from the chat, including a tech who gets more calls on TikTok when he posts his prices.
More episodes of PDR College podcast- Paintless Dent Repair / Removal Business and Marketing
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- The $14 Caulk: How Your Price Tells Customers How Good You Are
- Emotion vs. Transaction: When a Good Customer Turns...less so
- Pocket Pickles: Is Your Presentation Costing You PDR Sales?
- PDR College Podcast Episode 1 PRICING. YOU'RE DOING IT WRONG.
- PDR College Episode 2 -HOW TO GET MORE RETAIL BUSINESS
- PDR College Podcast Episode 3- Best Practices for Your Retail Business
- PDR College Episode 4 - HOW TO LEAVE YOUR LOCAL AREA FOR HAIL and HOW TO COME HOME FROM HAIL
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