The Fitness Business Podcast
By Brian Keane
Categories: Business
The business podcast for personal trainers and anyone working in the health and fitness industry. Hosted by Fitness Entrepreneur and Business Consultant Brian Keane
223 episodes indexed on podsearch.
Recent episodes
- #199: What I Learned at the Leadership Retreat (And Why the Right Room Changes Everything)
Today, I break down my biggest takeaways from the Philip McKernan BraveEntrepreneur leadership retreat in County Clare — and why experiences like this are non-negotiable for serious entrepreneurs. Top Takeaways: 1. The Power of the Room — Being physically present with other high-level operators…
- The Circle changes in July (but not for you)
Email: [email protected] I'm making some changes to The Circle from July. New structure, new pricing, new format. But here's the thing - if you've been thinking about joining, this month is your window to come in under the current setup. Everything that's in place right now stays exactly…
- #198: Will AI and GLP-1's Make Fitness Coaches Obsolete? with Eric Malone
GLP-1s are changing who needs a coach. AI is changing what coaches do. So what's left for fitness professionals in 5 years? Eric Malzone has interviewed 800+ people in the fitness industry and seen every wave coming before it hits. In this episode we get into what's actually changing, what's…
- #197: ChatGPT Doesn't Know How to Grow Your Business (Neither Does Claude)
I asked Chat GPT and Claude "whats the best way to build a fitness business?" - and I got ten answers ranging from decent to flat our wrong.. Listen to find out what he came out with.. Timestamps: 00:00 Prompting Chat GPT and Claude 03:02 Evaluating AI Advice for Fitness Coaching 05:49 Niche and…
- Why Your Content Isn't Converting to Clients (And How to Fix It)
Watch the full video on YouTube - Click Here _________________________________________________________________________________________ You're showing up, creating content, and putting in the work — but the clients aren't coming. The problem isn't your consistency, your niche, or a saturated…
- Download my new book for FREE - Scaling Your Story - The 5 Step Framework for Fitness Entrepreneurs Who Want Impact and Income
ps://briankeanefitness.com/get-scaling-your-story-book Download my new book for FREE - Scaling Your Story - The 5 Step Framework for Fitness Entrepreneurs Who Want Impact and Income. I hope it helps. Enjoy.
- #196: Why Charging More Gets You Better Clients (And Better Results)
00:00 The Importance of Pricing in Coaching 02:51 Premium Pricing as a Filter 06:05 Selling Expertise, Not Time 08:49 The Role of Accountability in Coaching 11:56 Attracting the Right Clients 15:03 Quality Over Quantity in Offerings 17:46 The Misconception of Features 21:10 Building a Sustainable…
- #195: Mastering Group Programs - Avoid These Four Mistakes!
Timestamps 00:00 Introduction to Group Programs 03:07 Building for Scale: The First Mistake 05:59 Onboarding Process: The Second Mistake 09:14 Tracking Progress: The Third Mistake 12:07 Scaling Expertise: The Fourth Mistake 15:01 Creating a Self-Sustaining Ecosystem 17:54 Conclusion and Next Steps…
- My new book just launched! 🎉
Just wanted to let you know — my new book has officially launched! Scaling Your Story: The Five Step Framework for Fitness Entrepreneurs Looking to Increase Their Impact and Income. The Kindle version is FREE until tomorrow, so if you've been curious, now's the perfect time to grab a copy. [Link…
- #194: Your Biggest Business Struggles Answered (Panic During Quiet Spells, Avatars, Niche vs General Content +More)
Solo Podcast with Brian. 00:00 Introduction to Common Struggles 03:02 Understanding Quiet Spells in Business 06:09 Creating Effective Content for Your Audience 08:58 Niche vs. General Content Strategy 12:13 Leveraging Experience for Client Attraction 15:04 Next Steps for Small Business Growth…
- #193: What Happens After You Hit 10K Per Month (The Honest Truth)
Here's what scaling past €10k per month actually looks like - and what most people don't warn you about. 00:00 Introduction to Scaling Beyond 10K 02:54 The Importance of Systems Before Hiring 08:06 Navigating Opportunities and Avoiding Indigestion 11:26 Evolving Identity: From Coach to CEO 16:53…
- #192: The Entrepreneurship Phases Nobody Talks About (Phase 3 Is The Killer)
00:00 Introduction to the Five Phases of Entrepreneurship 02:51 Phase One: The Rise - Starting Your Journey 06:07 Phase Two: The Breakthrough - Gaining Momentum 11:53 Phase Three: The Tear Down - Facing Negativity 17:08 Phase Four: The Decision - Choosing to Persist 19:59 Phase Five: Escape…
- #191: 6 Things I Believe That Most Business Coaches Disagree With..
Solo podcast going through the 6 hills I will die on as a business coach (and why).. Timestamps: 00:00 Introduction to Business Coaching Philosophy 05:05 The Importance of Pull Marketing 09:47 Value First: Building Trust Before Selling 15:06 Work-Life Balance: The Myth of Hustle 19:50 Lead…
- #190: The Truth About Why You're Not Scaling (It's One of These Three)
I was planning to release this a new series on The Brian Keane Podcast; but after listening back, I think its a better fit here. It's an unedited podcast talking about belief, skills and process; alongside some other things that may be holding your business back. Timestamps: 00:00 Introduction to…
- #189: 10 Weird Signs Your Fitness Business Is Actually Growing!
Solo with Brian: 00:00 Introduction to Growth Signals in Fitness Business 03:13 Understanding Growth Beyond Metrics 06:00 The Importance of Saying No 09:06 Evolving Content and Curiosity 11:58 Redefining Busy and Productive 14:50 Navigating Imposter Syndrome 18:09 The Value of White Space in Your…
- #188: THE LIFESTYLE AUDIT FOR 2026: Are You Building a Business or Buying a Job?
Solo with Brian: Timestamps: 00:00 Introduction to the Lifestyle Audit 02:48 Reality Check: Tracking Your Week 05:56 Identifying Your Business vs. Job 08:47 The Energy Audit: Understanding Your Drains and Gains 12:02 Automate, Eliminate, Delegate: Streamlining Your Business 15:11 Revenue Audit…
- #187: Gavin Meenan on Transitioning from PT to Modern Warrior Coach, Building Retreats into Your 1:1 Coaching and Rewards of Serving People on a Deeper Level!
In this episode, I sit down in person with Gavin Meenan from Modern Warrior to discuss his journey from personal trainer to holistic coach and retreat leader. Gavin shares his experience transitioning beyond traditional PT work to create the Modern Warrior methodology—a deeper approach to…
- #186: Marketing Expert Neil "Shoney" Maclean on Running Facebook, Meta and Instagram Ads That Actually Get Clients and Raise Your Profile!
Neil "Shoney" Maclean is a marketing practitioner and coach who builds and runs Facebook/Meta ad campaigns for coaches and knowledge-business owners, plus produces paid training. He's an ads expert, agency co-owner, course creator and speaker. He is also a dad, husband and investor and in today's…
- #185: How an Ayahuasca Retreat Led to My New Business Book: Scaling Your Story!
A solo podcast going through my new business book (coming 2026) and how it all came together after an ayahuasca retreat. 00:00 Introduction to Ayahuasca and Business Transformation 02:48 The Birth of the Scale Framework 06:10 Storytelling: The Foundation of Business 08:52 Core Offer: Defining Your…
- #184: Scaling Coach Brendan McGurgan on The Principles of Simple Scaling, The Four Freedoms of Entrepreneurship and Filtering Opportunities & Staying Focused!
Brendan McGurgan is a global business leader, coach, and investor passionate about building profitable, purposeful, and scalable businesses. He has co-founded, built and led over ten 7,8 and 9 figure revenue businesses across 6 continents. He believes that if you have a remarkable product or…
- FREE TRAINING VIDEO: Lead Generation for Fitness Businesses!
This is by far the most frequently asked question I get amongst online and offline coaches, small gym owners etc. Here a free training video for: Lead Generation for Fitness Business. It will also subscribe you to my business email list (which you can unsubscribe from at any time) I hope it helps…
- #182: The Ultimate Instagram Cheat Sheet (2025)
A solo podcast with Brian breaking down Instagram's optimised posting schedule, formats and content style according to Instagram. Timestamps: 00:00 Introduction to Instagram Marketing Strategies 03:13 Optimizing Posting Schedule and Content Formats 06:01 Engagement and Building Trust through…
- Sophie Morris on Going Viral, The Importance Of Your Support System and Dealing With Online Negativity (CIRCLE BONUS)
Premium Podcast posted publicly from The Circle. This is the first time I've posted one of these premium business conversations on my public podcast. Do you run or aspire to run your own business? If yes, check out The Circle - my online group business coaching. Premium podcasts with questions…
- #181: Circle Member Paul Hughes Masterclass on Using Custom AI to Create Content, Build Brand Awareness and Make More Qualified Sales!
In this episode of the Fitness Business Podcast, I interview my friend, former mentee and current Circle member Paul Hughes, a fitness coach who transitioned from a building surveyor to a strength coach after overcoming personal injuries. We discuss the integration of AI in fitness coaching…
- #180: Q+A- Clients That Won't Listen, Marathon Prep, Choosing Qualifications To Get and Dealing With Business Set Backs!
Solo Q+A with Brian. 1. How to motivate a weight loss client who doesn't see the benefits in using weights? 2. I've a client who wants to do marathon prep but can only train 3 days a week, how should I design their plan? 3. Best PT qualification you recommend? 4. What advice would you give on…
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