Keeping Up With The Joneses
By Eric & Jennifer Jones
Categories: Education, How To, Business
Eric "The Turf Teacher" Jones and Jennifer "The Turfette" Jones are the voices behind Keeping Up with the Joneses—your go-to podcast for the Green Industry. Whether we're interviewing industry leaders, broadcasting live from the nation's top trade shows, or sharing real-world business and horticultural expertise, our mission is simple: educate, inspire, and help you grow. From practical tips and proven techniques to leadership, business strategy, and continuing education, every episode is designed to equip landscape contractors, irrigation professionals, pesticide applicators, and green industry entrepreneurs with the knowledge they need to succeed. Eric is a Professor of Horticulture and Landscape Architecture, while Jennifer is a Horticulturist and Business Consultant. Together, they own Elite Landscape Contractors, Inc. and Turf Teacher University, LLC, where they provide online continuing education, live webinars, seminars, consulting, and media dedicated to advancing the Green Industry. When they're not teaching, podcasting, or working in the field, Eric and Jennifer enjoy life on their North Carolina strawberry farm with their five children, five dogs, and a shared passion for serving the Green Industry through education, relationships, and faith.
141 episodes indexed on podsearch.
Recent episodes
- Bonds, Bids & Building Trust: What Every Landscaper Needs to Know
What do bid bonds, performance bonds, payment bonds, and maintenance bonds actually do—and why are they so important in the construction and green industry? In this episode of "Keeping Up with the Joneses, Eric and Jennifer Jones break down the world of surety bonds in plain English. Whether…
- Memorial Day Special
This Memorial Day weekend, Keeping Up with the Joneses on Turf’s Up Radio pauses to honor the brave men and women who made the ultimate sacrifice for our freedom. 🇺🇸 Join Eric & Jennifer Jones for a special Memorial Day tribute filled with heartfelt reflection, gratitude, inspiration, and the…
- Working in the Family Business with Rayne Gibson
This morning on Turf’s Up Radio, join Rayne Gibson and Eric Jones (The Turf Teacher) for a real, honest conversation about the unique rewards and challenges of working in a family business in the Green Industry. From building a legacy together to balancing business decisions with personal…
- AI in Landscape Architecture & Design
AI in Landscape Architecture & Design "Can AI design the perfect landscape?" "From backyard concepts to master plans, artificial intelligence is reshaping landscape architecture and design." "But is it a creative partner—or competition?" "Join The Turf Teacher and The Turfette on Turf’s Up Radio…
- AI for Landscapers, Tool or Threat?
AI for Landscapers: Work Smarter, Design Faster, Grow Bigger 🤖🌱 Artificial intelligence is no longer the future—it’s here, and it’s changing the landscaping industry fast. From landscape design and client presentations to estimating, marketing, scheduling, and customer communication, AI is…
- Sharpen Your Blades, Sharpen Your Mind
🎙️ Mowtivation | Are You Building a Business… or Just Building Another Job? Welcome to another powerful episode on Turf’s Up Radio, where we dig deeper than turf and talk about the mindset behind success in the Green Industry. In today’s Mowtivation Show, we’re asking the tough question every…
- Gardens of the World: Global Design, Local Impact
Today on Turf’s Up Radio, we traveled the world through garden design—from the structured elegance of France to the natural beauty of England and the survival-driven gardens of the Middle East. Learn how global design influences your local landscape—and how to use it to build better, smarter, and…
- Turfgrass Anatomy & Physiology
🌱 TOMORROW ON TURF’S UP RADIO 🌱 We’re breaking down Turfgrass Anatomy & Physiology — the REAL science behind what makes lawns thrive… or fail. 👉 What’s happening below the surface 👉 How turf actually grows and responds 👉 Why timing, nutrients, and environment matter 👉 How to get BETTER…
- “Strawberries & Stakes: Farming, Risk, and the Gamble We Take”
In this episode of Turf’s Up Radio, we dig deep into the world of 🍓strawberry farming—and the reality that every season is a gamble. From planting to harvest, strawberry growers invest time, money, and faith into a crop that’s highly sensitive to weather, disease, labor, and market swings. One…
- The Code of a Godly Man: Faith, Discipline & Provision in the Green Industry
What does it really mean to be a Godly man in today’s world—and how does that apply to the green industry? In this powerful episode of Turf’s Up Radio, we break down key principles inspired by a message from Josh Howerton and connect them directly to life as a contractor, business owner, and…
- The Power of Turfgrass in America
In this episode, the Green Industry Couple breaks down the turfgrass industry from the ground up. From environmental benefits and climate impact to career opportunities and industry growth, this episode reveals why turfgrass is more than just grass—it’s one of the most important systems in the…
- Legacy & Culture in a Green Industry Business
This morning’s show wasn’t just talk… it was legacy. From a father’s strawberry farm 🍓 to the foundation of what it means to build something that lasts… We talked about the kind of impact that goes beyond business. 🌱 Legacy isn’t what you leave behind— It’s what you build into others. We also…
- ⛳ 🌱 The Masters Effect: What Augusta Can Teach Every Lawn Pro
On this episode of "Keeping Up With the Joneses" on Turf’s Up Radio, The Green Industry Couple dives into what we’re calling “The Masters Effect”—the powerful influence that elite turf management at Augusta National has on expectations across the entire green industry. From the flawless fairways…
- Faith, Sacrifice & Stewardship of the Land"
Today we pause. Not just as business owners. Not just as operators. But as stewards of something bigger. “Faith, Sacrifice & Stewardship of the Land.” In the Green Industry, we work the soil, shape the land, and bring life to the spaces around us… but today is a reminder: ➡️ Faith guides us ➡️…
- Monday Mindset: Operator vs Owner
🎙️ This Monday on Turf’s Up Radio + Turf Teacher We’re breaking it down: 🔥 Owner vs Operator mindset 🔥 Why most contractors stay stuck 🔥 How to start building systems that free you 🔥 The shift that takes you from busy → profitable 💬 No fluff. Just real talk that grows your business. TURF…
- 2026 Landscape Design Trends
“2026 Landscape Design Trends: What’s In, What’s Out & What Makes Money” 🚨 LANDSCAPERS: If your designs still look like 2015… you’re losing money in 2026. Join us on Turf’s Up Radio as we break down the BIGGEST landscape design trends that are separating $5K jobs from $50K projects. 🔥 What we’re…
- Spring Startups for Landscapers
“Spring is coming — and if you’re not ready, you’re already behind. Tune in to Turf’s Up Radio for Spring Startup Without the Scramble — a simple plan to help you take control of your busiest season. Don’t react to spring… own it. TURF TEACHER SOCIAL MEDIA: https://linktr.ee/turfteacher THE…
- CPP & Where to Find Green Industry Employees
“Good morning, Turf’s Up Radio family! You’re listening to the only radio station dedicated to the green industry… and today—we’re talking about something real… something personal… something a LOT of you are living every single day… 👉 "Where do I find employees?” “We discuss the Certified Plant…
- Running a Family Business in the Green Industry
“Good morning, Turf’s Up Radio family! You’re listening to the only radio station dedicated to the green industry… and today—we’re talking about something real… something personal… something a LOT of you are living every single day… 👉 Running a FAMILY BUSINESS.” “Whether it’s husband and wife…
- Faith, Leadership & the Green Industry: The National Prayer Breakfast at Equip Expo
Eric "The Turf Teacher" Jones and Jennifer "The Turfette" Jones had the pleasure to have Ron Scheffler as a guest on the show to discuss the National Prayer Breakfast at Equip Expo. The breakfast is put on by Trades for Christ and is an annual event the first day of Equip Expo. This years Keynote…
- Conflict: The Hidden Key to Better Teams with David Cashwell
Eric "The Turf Teacher" Jones and Jennifer "The Turfette" Jones interview David Cashwell with SunTree Landscaping, Inc. and discuss how conflict can be a good thing in your marriage and business relationships. TURF TEACHER SOCIAL MEDIA: https://linktr.ee/turfteacher THE TURFETTE SOCIAL MEDIA…
- Happy 21st Birthday Sydney & CPA Appointment
Eric "The Turf Teacher" Jones and Jennifer "The Turfette" Jones continue discussing the difference between a Landscape Architect and Designer and the education and licenses required to be each. We also wished Sydney Jones a very Happy 21st Birthday and talked about our upcoming appointment with…
- Landscape Architect or Designer
Eric "The Turf Teacher" Jones and Jennifer "The Turfette" Jones discuss the difference between a Landscape Architect and Designer and the education and licenses required to be each. TURF TEACHER SOCIAL MEDIA: https://linktr.ee/turfteacher THE TURFETTE SOCIAL MEDIA https://linktr.ee/theturfette…
- The Spring Wake-Up Call
Eric "The Turf Teacher" Jones and Jennifer "The Turfette" Jones discuss what landscapers should be doing right now. Topics included what lawns are coming out of right now, pre-emergent timing, early season profit services and common spring mistakes landscapers make. TURF TEACHER SOCIAL MEDIA…
- The Most Profitable Services Landscapers Are Missing Right Now
Eric "The Turf Teacher" Jones and Jennifer "The Turfette" Jones discuss what services landscapers are missing out on right now. TURF TEACHER SOCIAL MEDIA: https://linktr.ee/turfteacher THE TURFETTE SOCIAL MEDIA https://linktr.ee/theturfette TURF'S UP RADIO SOCIAL MEDIA…
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