Novel Marketing
By Novel Marketing
Categories: Leisure
The longest-running book marketing podcast in the world is now on YouTube. Novel Marketing is the show for writers who want to build their platform, sell more books, and change the world with writing worth talking about. Whether you self-publish or are with a traditional house, this podcast will make book promotion fun and easy. Thomas Umstattd Jr. interviews publishers, indie authors, and bestselling traditional authors about how to get published and sell more books. Hosted on Acast. See acast.com/privacy for more information.
473 episodes indexed on podsearch.
Recent episodes
- Get More Time to Write by Using a Grok Bot
Try Grok Bot: https://grok.comAuthors have historically lamented all the administrative, technological, and marketing tasks that go along with being a writer. How many times have you sighed and said, “But I just want to write!” We have just gone through a massive transition in how authors use AI…
- Will Your Back Matter Get Your Book Banned on Amazon?
It\'s 1:30 in the morning, and a woman in Cleveland has just finished your book. She meant to go to bed hours ago, but she just couldn\'t put it down, and now she\'s at the end, feeling that particular ache that comes from finishing a book you loved. She turns the page to see what you have for her…
- SEO for Author Websites: The Only Guide You Need in 2026
If a reader Googled your name right now, what would come up? An abandoned LinkedIn profile from a career you left behind? A neglected Goodreads page? An insurance agent in Albuquerque who happens to share your name?There\'s only one number-one spot on Google, and if you don\'t claim it for your…
- Why BookFunnel Is the Most Underused Tool in Indie Publishing
You know you need an email list. You\'ve heard about reader magnets and maybe you even have one, but you\'re stuck at a handful of subscribers, wondering how other authors build lists of tens of thousands of engaged readers who actually buy their books.Damon J. Courtney knows how. He\'s an author…
- Split-Testing for Authors: Why Your Cover, Blurb, and Hook Are All Just Guesses
Every month, traditional publishers lose more ground to indie authors.One reason it’s happening is that in trad publishing, a committee or the highest-paid person in the room makes the call on book covers, marketing copy, and even what they suppose readers might like. Both get it wrong far more…
- The 5 Tiers of Audiobooks: Which One Should YOU Publish?
For most of publishing history, creating an audiobook meant writing a check for thousands of dollars and hoping you\'d earn it back in sales. Because of the expense, many authors decided it wasn\'t worth the risk. So, they skipped audio entirely. Here\'s the problem. That decision now backfires in…
- Estate Planning for Authors: How to Protect Your Books (and Your Family) After You Die
Times:0:00 – Introduction: Your copyright will outlive you2:11 – Case study: The Girl with the Dragon Tattoo4:49 – Will vs. trust: what\'s the difference?5:22 – Should authors use an LLC for their copyrights?10:30 – Should you release your book into the public domain?14:18 – How to legally release…
- Why Amazon Is Terminating Innocent Authors (and How to Fix It)
What if your Amazon account gets suspended? Well, Amazon doesn\'t care if you\'re innocent. That\'s not pessimism. It\'s strategy. Once you understand what Amazon cares about (hint: it\'s not you, the law, or fairness), you can start speaking a language they respond to. In this week’s episode, I…
- Author\'s PR Playbook: How to Get Media Coverage Without a Publicist
Is hiring a publicist a waste of money or not?A typical book publicist charges between $3,000 and $10,000 per month, and they often require a three-month minimum. At $3 of profit per book, you\'d need to sell 5,000 copies just to break even. Most PR campaigns don\'t come close to selling 5,000…
- How to Level Up Your Writing With Chris Fox
Do you feel like an imposter as a writer? You probably are.Most authors who experience imposter syndrome are imposters, but they don\'t have to be! As the saying goes, “There are no good writers; just bad writers who didn’t quit.”Every author starts off as a bad writer. To make a living at writing…
- How to Revive a Dead Book With Promo Stacking
PROMO STACKER TOOL: https://www.authormedia.com/patron-toolbox/promo-stacker/Are your book sales stuck? Maybe sales have slowed. Maybe your launch never took off. Or maybe you\'re spending money on ads without seeing results.This week on Novel Marketing, Amazon ad specialist Bryan Canter explains…
- Why I\'m Giving Away a $249 Course This Month
PATREON: https://www.patreon.com/c/novelmarketingInstead of a guest interview or a marketing deep-dive, in this week’s episode I\'m inviting you to something I\'ve spent years building for authors who want to be taken seriously.You’ll discover: -How you can get lifetime access to my $249 course…
- Announcing the 2027 Novel Marketing Conference
A writers conference with no pitch appointments, no breakout tracks, and no recordings? What’s left? A conference that sold out last year! The Novel Marketing Conference is different, and every single attendee that responded to our survey said they were glad they came in 2026. In this week\'s…
- The Four Loves That Drive Book Sales
Have you ever finished a book you loved, handed it to a friend, and heard back, \"It was fine\"?That disconnect has nothing to do with the quality of the writing. It has everything to do with a principle C.S. Lewis understood well enough to write classics that have endured for decades.In this…
- Rules for Book Advertising with David Gaughran
The difference between making thousands of dollars on your next book and losing money can come down to a few cents per click.If your ads generate even a few pennies of net profit, you can run them until you\'ve sold tens of thousands of books. But if you\'re losing money, no amount of spending…
- My Worst Takes Over 500 Episodes
We’ve arrived! It’s the 500th episode of Novel Marketing!! To celebrate, I’m giving away the MacBook Neo I reviewed a few episodes ago, but I’m also revealing my worst takes and biggest mistakes over the past 500 episodes. Some of those takes were correct, but when circumstances changed, the…
- Stop Guessing: How to Know If Your Book Marketing Is Working (Publisher Champ Review)
Most authors can tell you their royalties but not their net profit per book. They spend money on ads, see sales come in, and assume things are fine. But are they? Sales and profit are not the same thing.How can you find out if you’re making money or just making sales?In this week’s episode, you’ll…
- The Cultural Zeitgeist Shift That\'s Making Indie Authors Rich
There’s a culture shift underway that most authors aren’t seeing. Even traditional publishers can’t figure out why their titles are resonating. If your book isn’t selling, it could be a cover or craft problem, but it might be a zeitgeist problem.In this week’s episode, you’ll hear from fantasy and…
- Apple\'s Cheapest Laptop Ever: Should Authors Buy It?
I bought and tested Apple\'s cheapest laptop so you don\'t have to.I stress-tested the MacBook Neo with a 250,000-word document, ran every major writing app, and pushed the machine to its limits. Whether the Neo is right for you depends on what you use your computer to do, because authors do more…
- Your Friends Lied About Your Book Cover
Your author friends are lying to you about your book cover.Well, not on purpose. They can’t help it.When authors are trying to pick a book cover, they often ask their friends which cover they like best. But that strategy doesn’t work because your friends look too closely. They think about your…
- Reader Magnets Are Dead?
Many authors say reader magnets don’t work anymore. But when done right, a good reader magnet can grow your email list from zero to thousands of subscribers before your first book even launches.In this episode, you’ll hear from author, podcaster, and producer of the Novel Marketing podcast, Laurie…
- Your Author Toolbox - Part 2
Do you ever wish you had a team of writing, publishing, or marketing professionals to consult? Do you wish you had an assistant to help with the business and marketing side of writing?What if you could have both for less than the cost of a couple of lattes?In this week’s episode, you’ll hear about…
- How to Become a Professional Writer With Joanna Penn
Is your writing a hobby or a profession? The answer to that question changes everything.Many authors claim to be professionals but act like hobbyists. They write what they want instead of what readers will pay for. They try to fit a finished book into a genre instead of studying the genre first…
- Why Your Book Isn’t Selling: Metadata
If your book isn’t selling, it may not be your writing.It may be your metadataIn this week’s episode of the Novel Marketing Podcast, you’ll hear from Dave Chesson, creator of Publisher Rocket, and learn about the hidden engine behind book sales on Amazon.Even if your book is well-written and…
- How to Format a Book with Vellum
Many authors assume book formatting is complicated, expensive, or something only professionals can handle.In this week’s episode, I talk with Bryan Canter about why that assumption is outdated, and how tools like Vellum have changed what authors can do. If you’ve ever wondered whether you need…
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