Technical Marketing Handbook
By Simo Ahava
Categories: Technology, Education, News, Tech News
Technical Marketing Handbook is a podcast series that seeks to explain technical topics that everyone working in digital (marketing/analytics/advertising) should know about. Guests are invited from a wide variety of technical disciplines, such as browser engineering, search engine design, tag management, online analytics, digital advertising, and anything else covered by the vague umbrella of “technical marketing”.
13 episodes indexed on PodSearch.
Recent episodes
- TMH #13: Take Care Of Your Expertise with Simo Ahava
It’s time for the last episode of 2021! I’m taking a little holiday break and will return in 2022 with new episodes. (Remember that if you want to suggest a guest for me (please do!), you can send me an email with your suggestion: simo (at) teamsimmer.com. I’m looking for a (more) diverse cast of…
- TMH #12: Missing Motivation with Simo Ahava
It’s just Simo Ahava alone, again. But this time it’s somehow fitting, as the topic of this podcast is motivation. Over the last four years or so, I’ve been really struggling with motivation, trying to stay excited about working in data and analytics. I’ve been writing an analytics blog for eight…
- TMH #11: Product Analytics with Adam Greco
We’re back with a special guest! This time around, Adam Greco of Amplitude graces us as the star of this podcast episode. Adam is one of the most industrious people in digital analytics. His work with Adobe Analytics (and its predecessor, Omniture) is globally recognized, and Adam’s been…
- TMH #10: Communication Struggles with Simo Ahava
No, no, look, you read the title wrong. It’s not communication struggles with Simo Ahava. Simo isn’t struggling with communication. He’s trying to discuss communication struggles. But, obviously, he’s struggling to communicate them. If coming up with a (sloppy) podcast title is hard, then managing…
- TMH #9: Experimentation with Matt Gershoff
After the “drought” of the last three episodes, you can finally relax as it’s not just me doing a solo episode. And what an amazing guest I managed to persuade to join me! Matt Gershoff of Conductrics is a good friend and an eloquent speaker. Above all, he’s so incredibly knowledgeable about…
- TMH #8: Server-side Tagging and the Vegas Rule with Simo Ahava
In this episode, Simo Ahava revisits Server-side Tagging, a topic discussed with Adam Halbardier in episode 5 of this podcast. This time, we take a look at some of the misconceptions around server-side tagging, especially when it comes to what users perceive to be its best qualities. Simo tackles…
- TMH #7: Browser Tracking Protections with Simo Ahava
Once again flying solo, Simo Ahava discusses the phenomenon known as browser tracking protections in this short but topical episode. Tracking protections are designed to prevent sites from tracking you – especially across the web but increasingly also while you are browsing the site itself. The…
- TMH #6: Web Browsers with Simo Ahava
In this episode, the podcast host Simo Ahava delivers a solo episode. Understanding how a web browser works is fundamental to all disciplines that are covered by the umbrella term of “technical marketing”. Web browser is often the nexus of whatever mechanisms are required by things like analytics…
- TMH #5: Tag Management with Adam Halbardier
This is a special episode for all you Google Tag Manager geeks out there! My interview guest this time around is Adam Halbardier of Google. Among many other roles, he leads the server-side tagging team for Google Tag Manager. In this interview, we started casually with server-side tagging, a…
- TMH #4: Search Intelligence with Dawn Anderson
I was fortunate enough to sit down (virtually) with Dawn Anderson of Bertey. If you follow her on Twitter (you should!), you’ll know that she’s one of the most vocal and prolific voices around deciphering the operational logic of search engines and how that information should be applied to the…
- TMH #3: Online Analytics with Paul Boocock
Paul Boocock from Snowplow Analytics joins the podcast to discuss the past, present, and future of online analytics. The post TMH #3: Online Analytics with Paul Boocock appeared first on Simmer.
- TMH #2: Ad Blockers with Pete Snyder
This time around on the Technical Marketing Handbook podcast, we chat with Pete Snyder of Brave software about ad and content blockers. The post TMH #2: Ad Blockers with Pete Snyder appeared first on Simmer.
- TMH #1: Core Web Vitals with Philip Walton
In this episode of the Technical Marketing Handbook podcast, we are joined by Google's Phil Walton to discuss Core Web Vitals. The post TMH #1: Core Web Vitals with Philip Walton appeared first on Simmer.
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