Shania Gladwell
By Shania Gladwell
Categories: Business, Entrepreneurship
Helping you become who you're meant to be.
53 episodes indexed on PodSearch.
Recent episodes
- Can’t Switch Off From Work? How I Reduced My Mental Load
Can’t switch off from work, even when things are going well? In this video, I share my experience of decision fatigue and the practical habits that helped me reduce the mental load of running a business.When every task, team question and plan lives in your head, even small choices can make the day…
- How to Attract Premium Cleaning Clients (Without Competing on Price)
Want premium cleaning clients who value your work and don't haggle on price? In this episode I break down how to position your cleaning business so the right clients choose you, without racing to the bottom on price.Learn more at growthbyaetos.com
- You’re Allowed to Outgrow the Life You Built
You’re allowed to outgrow the life you built. Changing direction, raising your standards or letting go of a business that no longer fits can feel uncomfortable—even when it is the right next step for you.In this personal reflection, I share lessons from closing one chapter, moving into something…
- How to Keep Cleaning Clients: 3 Ways to Reduce Cancellations
How do you keep cleaning clients when they say they love your work—but still cancel? In this video, I explain three moments in the client journey where clear communication and consistent follow-up can make a difference.I share lessons from my own businesses about client onboarding, welcome emails…
- Luxury Clients Changed Everything: Recurring Cleaning Clients, Hiring & Pricing Up-Market
In this cleaning industry conversation, Shania Gladwell explains how moving up-market to luxury clients made her cleaning business more recession-proof, easier to run and far more profitable.In this episode:Why serving high-end clients made her business more stable in a tough economyTurning…
- Scaling a Cleaning Business Without Burnout: Instant Quoting & Hiring Funnels (Part 2)
In this cleaning industry interview, Shania Gladwell explains which tasks owners should hold on to longer, how to build a hiring funnel, and why instant quoting changed how she wins higher-paying clients.In this episode:Why staying on the tools longer builds better culture and fairer expectations…
- Why Most Cleaning Business Owners Burn Out While Scaling: Shania Gladwell Interview (Part 1)
In this cleaning industry interview, Shania Gladwell shares how she went from losing her government job during COVID to nearly 80 staff, hitting burnout, and rebuilding her business with systems.In this episode:How a side hustle started in 2019 turned into a full-time cleaning business during…
- Hire, Retain & Automate: Delegation and AI Tools That Scale Your Cleaning Company (Part 2)
Shania Gladwell continues with how to hire and retain great cleaners, build a culture people want to stay in, and use AI and automation to get your time back.In this episode:Investing in your team: training, leadership pathways and why people stay when they know what winning looks likeHiring all…
- From Control Freak to CEO: How to Delegate & Build a Team That Sticks Around (Part 1)
Shania Gladwell shares the story of how letting go of control, after driving to a 3am clean with a newborn, turned her cleaning business from a job into a company that runs without her.In this episode:Why a business that cannot run without you for three days is really just a jobThe real reason…
- Cleaning Business Automation: Instant Quoting, CRM, Reviews and Hiring Systems Explained
Shania Gladwell breaks down the full automation system behind a modern cleaning business, from the first online quote to five-star reviews and automated hiring.In this episode:Why one CRM should sit at the centre of your cleaning businessHow instant quoting pre-qualifies leads and captures…
- Best CRM for Cleaning Businesses: Go High Level Walkthrough of Pipelines, Hiring and Automations
Shania Gladwell gives a full walkthrough of the all-in-one CRM she uses to run lead follow-up, hiring, bookings, payments and marketing for service businesses.In this episode:The dashboard, conversations inbox and contact records that keep your whole customer history in one placeTasks, notes and…
- How to Automate Hiring for a Service Business: Application Form to Onboarding on Autopilot
Shania Gladwell walks through an automated hiring workflow that takes applicants from online application to signed onboarding documents without you chasing anyone.In this episode:Replacing your website application form with a smart, always-on screening formBehavioural, skill-based and scenario…
- Cleaning Business Marketing: Awareness Stages, Lead Capture, Offers and Follow-Up (Part 2)
Shania Gladwell finishes her 7-step marketing plan for cleaning businesses: turning attention into leads, bookings and repeat clients.In this episode:The 5 stages of awareness and what content to create for eachWhy followers do not pay your bills: capturing leads into your own databaseSetting up…
- Cleaning Business Marketing: Build Trust, a Facebook Plan and Posts That Sell (Part 1)
Shania Gladwell shares the first half of her 7-step organic marketing plan to win more cleaning clients without relying on ads.In this episode:Why most cleaning businesses struggle because nobody knows they existHow to build a Facebook business page that earns trust at first glanceA simple weekly…
- How to Grow a Cleaning Business in 2026: The 6-Part Growth System (Real Plan)
Shania Gladwell explains why more clients will not fix a leaky business and walks through the six-part growth system that stops leads, time and money leaking out.In this episode:The leaky bucket: where leads, time, money and staff are quietly draining your businessStep 1: getting clients with a…
- Business Systems That Scale: The 5-Step Framework, Tools and Your First System (Part 2)
Shania Gladwell walks through a repeatable 5-step framework for building your first business system, choosing the right tools and stepping into the CEO role.In this episode:The 5-step systemising framework: identify, document, automate, delegate, refineHow to write a simple SOP and record it with…
- Business Systems That Scale: Escape the Operator Trap and Stop Doing It All (Part 1)
Shania Gladwell explains why working harder stops working in a service business, and how swapping hustle for simple systems frees you from doing it all.In this episode:The operator trap versus thinking like a CEOWhy hustle creates burnout, errors and profit leaksHow instant quoting automation can…
- Why Cleaning Clients Cancel (and How to Keep Them): The 3 Moments of Truth
Shania Gladwell shares the three moments of truth that decide whether a new client stays or cancels, and the simple systems she used to cut cancellations and build predictable repeat revenue.In this episode:Why the first 48 hours after payment decide how long a client staysThe welcome email and…
- Cleaning Business Website That Actually Gets Customers: Turn Visitors Into Leads and Sales
Shania Gladwell shows how to turn your website from a digital brochure into a salesperson that builds trust, captures leads and converts while you sleep.In this episode:Why your website is either your best salesperson or an expensive liabilityHow to define the one ideal client your site should…
- How Premium Service Businesses Charge More: Packages, Proof and Boundaries (Part 2)
Shania Gladwell shows service business owners how to package services, prove your value and set boundaries so premium clients happily pay more.In this episode:How to package services into three clear tiers and use price anchoringNaming packages by transformation instead of 'standard' or…
- How Premium Service Businesses Charge More: Stop Charging by the Hour (Part 1)
Shania Gladwell explains why charging by the hour keeps talented service business owners underpaid, and how selling outcomes lets you charge more and scale.In this episode:Why hourly pricing makes you look like cheap labour and caps your incomeA real week of full days that still lost money, and…
- All-in-One Business Software: Automate Leads, Quotes, Payments, Reviews and Social Media
Shania Gladwell walks through an all-in-one business software platform that brings leads, quoting, scheduling, payments, reviews and marketing under one roof so service business owners can automate the daily admin.In this episode:A customisable dashboard for leads, opportunities and conversion…
- Cleaning Business Software Explained: ZenMaid, Jobber, Booking Koala, GoHighLevel and the Systems You Really Need
Shania Gladwell breaks down the cleaning business software options (ZenMaid, Jobber, Booking Koala, ServiceM8, GoHighLevel) and explains why growth comes from the engine underneath your business, not from more leads.In this episode:Why cleaning businesses hit a wall between solo operator and…
- Casuals vs Full-Time Employees: The Hiring Mistake Killing Your Cleaning Business Profit
Shania Gladwell explains why patching together several casuals costs a service business more than hiring one committed full-timer.In this episode:How three casuals covering 38 hours becomes a full-time role done the hard wayThe real cost comparison: casual loading versus one full-time wageWhy one…
- How to Handle Price Objections in Your Cleaning Business: Win Clients Without Discounting
Shania Gladwell shows cleaning business owners that price objections are really fear of unreliable service, and how to answer them without cutting your rate.In this episode:Why 'you're too expensive' usually means 'I don't trust you yet'The three fears behind every price objection: reliability…
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