MobileGroove
By Peggy Anne Salz
Categories: Business, Marketing
MobileGroove brought to you by author, analyst and content marketing strategist Peggy Anne Salz, founder and owner of MobileGroove Media. Spotlighting the companies and cool people at the intersection of content, community and commerce. Connecting the dots in the Now to frame the future. MobileGroove: https://mobilegroove.com/
2 episodes indexed on PodSearch.
Recent episodes
- Why Affle Is Betting on CPCU to Power Its Next 10X Growth
Marketers have spent years optimizing for installs, clicks, leads and ROAS. Affle wants to push performance further: what did you actually convert?That is the focus of CPCU, cost per converted user, and my conversation with Sameer Sondhi, CEO, North America & Chief Strategic Investments Officer at…
- Set It and Forget It AI? Here's Why That's Dangerous
In this episode, I speak to Ben Weber, formerly VP of ML at RZR, to pull back the curtain on the AI and infrastructure powering modern mobile advertising. While many marketers view AI as "plumbing," Weber explains why understanding what happens in the data center is critical for performance…
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