Ignite: A Podcast by Designsensory Intelligence
By Designsensory
Categories: Business, Marketing, Sports, Leisure
Engaging, thoughtful, and in-depth conversations with industry leaders inspiring you to take action and connect with your customers. Ignite is brought to you by Designsensory Intelligence. Gain access to insights born out of thousands of consumer touch points. A regular, timely flow of information about their behavior and how it is evolving coupled with monthly podcasts featuring research and behavioral business executives will feed you. Your subscription Includes: Exclusive E-publications (4x per year), Monthly Podcasts, Exclusive Blogs, and Timely Webinars. Learn more at ignitefansights.com. Ignite is an exclusive offering from Designsensory Intelligence.
29 episodes indexed on PodSearch.
Recent episodes
- Episode 29: Jami Pulley of Veridata
CEO and Co-Founder of global data collection company, Veridata Insights, Jami Pulley has attained over 25 years of experience in the market research industry. Beginning at Common Knowledge, Jami would advance in her career to become the first female Senior Vice President of e-Rewards (aka Research…
- Episode 28: Tracy Stuckrath of founder of thrive! meeting and events
In this Ignite podcast we are pleased to be joined by Tracy Stuckrath, the founder of thrive! meeting and events and the Eating in a Meeting podcast. After being diagnosed with a food allergy, Tracy changed the trajectory of her career in 2009 to help clients establish best practices, mitigate…
- Episode 27: Amanda Verhoff of ALSD
In this Ignite podcast we are pleased to be joined by Amanda Verhoff, President and Executive Director of ALSD, The Association of Luxury Suite Directors. Amanda currently plans and executes ALSD's conference and tradeshow, held annually in a city with premier sports venues, which attendees visit…
- Episode 26: Uma Srivastava of KultureCity
In this Ignite podcast we are pleased to be joined by Uma Srivastava, Executive Director of KultureCity. KultureCity is an international nonprofit aimed to create acceptance and inclusion for those with sensory needs. Since the program’s inception, KultureCity has created over 600 sensory…
- Episode 25: Dave Nugent of American Spirit Corporation
In this Ignite podcast we are pleased to be joined by Dave Nugent, Vice President- Data Solutions with Aspire-North. Having spent years in the data business Dave is keenly aware of the need for understanding customers, one-on-one, with solid reliable data that allows for a personal dialog with…
- Episode 24: Bob Corscadden with El Toro
On this episode of Fired Up, Bob Corscadden, Vice President of Sales & Marketing for El Toro, talks about the best way to define and address – one-on-one – your prime audience. Highly effective targeting that leans into the digital sphere without cookie reliance. Bob joined El Toro in 2020 and has…
- Episode 23: Voices of the Super Fans
“I can’t wait to hear the roar of a home crowd again. I need that vacation from reality, a momentary escape, in a shared moment with a friend or family member ” On this episode of Fired Up, Bob, Dave and Don, three sports fans share their love of sports, when and how that love began, how the past…
- Episode 22: Making NHL Soar in Florida, with Matt Hill
“Jeff Vinik has mastered the ability of a sports team in a community to have a great organic partnership. He has given so much to this community over the years that it's almost like people's civic duty to give back. And we've been the benefactor of that. ” On this episode of Fired Up, Matt Hill…
- Episode 21: Kerry Vick with the Indianapolis Indians
On this episode of Fired Up, Kerry Vick, Director of Tickets - Premium Services & Events with the Indianapolis Indians, talks about opening up the venue for many events which allows the community to experience the stadium in different ways – but always to be entertained – and the importance that…
- Episode 20: Charlie Slonaker, with the Philadelphia Union
Charlie is currently SVP, Ticket Sales and Service with the Philadelphia Union. Charlie stresses the importance of relevance, tenacity, and the importance of looking at the community as family. Description: “Nurture the fan base to improve engagement season to season including getting the players…
- Episode 19: Ian Thomas of Front Office Sports
"There’s excitement around things that are being done to reach fans differently. A lot of trends are now being fast-forwarded…also concern and trepidation around the traditional sports business model.” On this episode of Fired Up, Ian, editor of Front Office Sports, a digital publication, provides…
- Episode 18: They Were the First To Welcome Fans Back To The Stands! (The Bristol Motor Speedway Story)
With the pandemic creating havoc in all sectors, businesses have had the opportunity to rethink the way organizations function. On this episode of Fired Up, Drew Bedard, Vice President of Marketing for Bristol Motor Speedway and Kentucky Speedway provides great insights on how collaboration and…
- Episode 17: Decision-Making With No Playbook
JP Paul, VP Corporate Development and Guest Relations with the Minnesota Vikings and Cody Parsons, Chief of Staff with FC Cincinnati share how a solid team working together with great discipline allows for focused decision making - especially when times and information are so fluid - when there is…
- Episode 16: Lifting Fog
Hear the findings of our 4th wave of sports fan sentiment study, focusing on the American fan and their anticipated behavior in consuming live sports. We do see a fog lifting with a greater sense of optimism and hope for the future around friendly yet highly competitive sporting events. Listen in…
- Episode 15: When Are Fans Coming Back?
Chris Wise & Chris McAdoo explore the findings from Ignite Fan Insight's exclusive Fan Sentiment Tracking Study, conducted during the sports suspension caused by the pandemic. The study began March 25 and subsequent research will continue every two weeks at least through the end of May - All…
- Episode 10: Understanding the Fan Mindset in the Time of Covid-19
Dust off your thinking caps, Sports Fans, it's time to analize and decode some hard data! On this episode of Fired UP! Chris Wise (General Manager of Designsensory Intelligence & Ignite Fan Insights) utilizes data to decode the brain of a fan. Can we really understand the mindset of fan? What does…
- Episode 9: What Fans are Looking For in Uncertain Times / a conversation with Chris Wise
In this episode of Fired Up! Chris Wise, General Manager of Designsensory Intelligence and Ignite Fan Insights shares his thoughts on the findings from the first wave of their exclusive Fan Sentiment Tracking Study during sports suspension caused by the pandemic. You'll be surprised by what we've…
- Episode 7: Staying Relevant with John Davis of Churchill Downs
“I want a different voice in the room. I need people who look at things in ways that I don’t. They’ll make us better.” On this episode of Fired Up, John Davis, Sr. Director of Sales for Churchill Downs provides great insights on how he builds a team that insures continued relevance to the fans…
- Episode 6: Accessibility and Sustainability with Aileen McManamon
“As the sports industry became more professional, they lost touch with the common person and we need to find ways to stay better connected, more accessible.” On this episode of Fired Up, Aileen McManamon, Founder & Managing Partner of 5T Sports Group provides approaches to sensible and profitable…
- Episode 8: Driving Community Connections: Josh Young of the Miami Dolphins
“The team is the fabric of the community. Even in the worst of years – and we’ve had many bad years in terms of wins – we still renew at 90%.” On this episode of Fired Up, Josh Young, VP of ticket Sales for the Miami Dolphins, provides great insights on maintaining a sense of community as well as…
- Episode 12: Bill Guertin Chief Learning Officer for ISBI 360
“I am so excited about the generation entering the sports industry – they are smart and they will make a difference. Leading us well.” On this episode of Fired Up, Bill talks about how to build a solid and committed staff - trained well and positioned to succeed – individually and…
- Episode 11: Chris Wright of Minnesota United
“We need to inspire and unite people from around the globe who call the Twin Cities home. People who come from places with a national club. WE must become relevant. We must become their club.” On this episode of Fired Up, Chris Wright, Chief Executive Officer for Minnesota United, provides great…
- Episode 13: Jim Kahler & Sean O’Hara of Ohio University and the Las Vegas Raiders
“Getting the next generation of graduate students ready for the sports industry and helping them understand their greatest strengths for a front office career.” On this episode of Fired Up, Jim and Sean share how to take your passion and translate that to your career. Additionally, they unpack the…
- Episode 14: Dannon Hulskotter of the Minnesota Vikings
“We’ve gotten a lot smarter because we listen to the fans. And then take what we learn to give them the experiences that create memories” Dannon Hulskotter is in his 21st season with the Minnesota Vikings. Dannon and the Marketing Department are responsible for managing the team’s brand…
- Episode 5: Steve LaCroix of The Minnesota Vikings
“The fan experience is first and foremost in everything we do. Whether it is game presentation, how we welcome people to how we assist people during the game – IT’S ALL ABOUT THE FAN EXPERIENCE.” On this episode of Fired Up, Steve LaCroix, Executive Vice President and Chief Marketing Officer for…
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