Become by Design™ - The Originals
By Maggie Jurajda | The Identity and Business Architect
Categories: Business, Society & Culture
See who you are. Question what you've been taught. Become by design. Become by Design™ is a weekly podcast about identity, conditioning, self-authority and the ideas that shape how we live, work and build. I explore Human Design, Gene Keys, astrology, psychology, business and lived experience as mirrors—not labels or instructions. They give us language for what we've struggled to articulate, help us recognise the patterns beneath our choices, and separate what is genuinely ours from what we've learned to become. The outcome is not another identity to perform. It's knowing yourself well enough to trust how you think, choose and work; use what you've learned without being ruled by it; and deliberately design the life, work and business you want to become capable of living. Because the goal isn't to become who a system says you are. It's to become more deliberately who you choose to be. maggiejurajda.substack.com
12 episodes indexed on PodSearch.
Recent episodes
- BECOME BY DESIGN™ Episode 010 — Are You Building a Business — or Just Keeping Yourself Busy?
What if you’re working harder in your own business than you ever did for someone else — and calling it freedom?You started your business for a reason. Perhaps you wanted more flexibility, financial independence, meaningful work or simply greater control over your life.But somewhere between…
- Are You Building Relationships or Just Broadcasting Your Message?
If you believe in your work and want to make an impact, visibility matters. You need to share your message, reach new audiences and build relationships beyond a single platform.But there’s a difference between getting your message heard and making someone feel heard.In Episode 009 of Become by…
- What Deserves Your Whole Heart?
You can fill your calendar and still wonder whether your energy is going towards what matters.This week’s Business Astro-energy Compass explores purpose, the pressure to prove yourself, and the relationships that support meaningful work.With the Taurus Full Moon and the Gene Keys transition from…
- You're Not Tech-Savvy and Think AI Can Build Your Business. But Will You Know If It's Right?
You’re not tech-savvy. You don’t know how to build a funnel, set up automations or connect all those different tools.And now AI promises to do it all for you.Brilliant. But there’s a question we don’t ask often enough:Will you know whether what AI builds is actually right for your business?In this…
- When Your Words Say One Thing, but the Experience Says Another - Episode 007
Have you ever had someone say all the right things, yet something about the experience didn’t quite match?Not because they were lying. Not because their intentions weren’t genuine. But because their words and actions were telling slightly different stories.I’ve been thinking about this recently in…
- Become by Design™ | Weekly Compass: What Is Worth Growing?
You don’t have to change everything to move forward. Sometimes the next step is recognising what already works—and giving it the attention it deserves.In this week’s Business Astro-energy Compass, we explore what to grow, what to adjust, and what you might be keeping simply because you’ve already…
- You’re Allowed to Change Your Mind
Changing your mind can feel surprisingly uncomfortable when you’ve already told everyone what you’re doing.You’ve chosen the niche. Built the offer. Changed the website. Announced the new direction.And then something changes.Does that mean you’re inconsistent? That you can’t commit? That you’re…
- Why I Start With the Person, Not the Business
Before I worked with identity, Human Design or Gene Keys, I worked with buildings, property, marketing and online business.And looking back, there was a question connecting all of it:Why are we so quick to prescribe the solution before we understand what we’re actually building around?In…
- “We’ll Get You Leads.” But Can Anyone Actually Guarantee That?
“We’ll get you leads.”If you run a business, you’ve probably had that promise land in your inbox. But how can someone guarantee clients or income when they barely know your business, offer, audience or market?This week, a potential client asked me a very reasonable question: “What is the…
- Identity to Income™: Why Self-Understanding Alone Does Not Build a Business
Knowing yourself is powerful. But self-understanding alone does not create a functioning business.In this episode, I introduce the Identity to Income™ methodology and explain why identity is only the beginning of the process.We explore how self-understanding needs to be translated into clear…
- Simple, Not Smaller
This piece is about the difference between clear communication and dumbing yourself down.You’re challenging the idea that “simple” means stripping away intelligence, nuance, experience or depth. You’re speaking to educated, experienced women who may be new to marketing, funnels, AI or online…
- Transparency Marketing: Why the Old Online Business Playbook No Longer Works
This is my first audio piece on Designed to Become™, and it feels fitting to begin with the subject that shaped so much of how I now think about business: trust.For years, I thought I was behind. Behind the people who understood funnels before I did. Behind the people who knew how to sell from a…
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