Levership
By Matt Symes and Chris Johnston
Categories: Business, Investing
Levership is a combination of leverage and leadership - it's focusing your time on what will generate outsized returns. In other words, high-leverage leadership. Together Matt Symes and Chris Johnston have both been in the trenches of entrepreneurship and through the Levership podcast share how they tackle challenges, ignite growth, and build profitable businesses. They don't just talk theory. They dive deep into the real-life experiences of leaders from growing companies to uncover how they maximize the return on their time. Stay tuned as we explore the pivotal moments, the challenging decisions, and the innovative strategies of leverage and leadership.
89 episodes indexed on PodSearch.
Recent episodes
- Why Your Best Investment Might Not Be a New Machine
In this episode of the Levership Podcast, Chris Johnson and Matt Symes discuss the importance of building a sellable business, the various types of investments entrepreneurs can make, and the critical role of process improvement in maximizing returns. They emphasize the need for entrepreneurs to…
- The Busy Myth: Maximizing Leadership Time
In this episode of the Levership podcast, Matt Symes and Chris Johnston discusses the importance of time management for leaders. They emphasize that being busy does not equate to being productive and that leaders must redefine their responsibilities to enable others rather than just doing the work…
- What Is Good Strategy?
In this conversation, Matt Symes and Chris Johnson explore the critical elements of effective strategy in business. They discuss the importance of understanding good versus bad strategy, the necessity of a strategic cadence, and how external market changes impact business decisions. The…
- AI In Small Businesses
In this conversation, Matt Symes discusses the significant impact of AI on small businesses. He emphasizes the importance of understanding how to implement AI effectively, particularly through fractional implementation, and shares practical examples of how AI can enhance various business…
- From Strategy to Results: The System Behind Levership
In this episode of the Levership Podcast, hosts Chris Johnson and Matt Symes delve into the foundational principles of business strategy and the importance of practical implementation. They share personal stories of their entrepreneurial journeys, highlighting lessons learned from family legacies…
- Levership is Growing
In this conversation, Matt Symes and Chris Johnston discuss the principles of effective leadership and entrepreneurship through their experiences with Levership and other organizations. They emphasize the importance of focus, clarity, and alignment within leadership teams to drive business growth…
- How to Build a Seamless Customer Journey
In this conversation, Matt Symes discusses the importance of understanding the customer journey and the various touchpoints that businesses have with their clients. He emphasizes the need to identify friction points and improve the overall customer experience. Through examples from different…
- How To Build A High-Performance Team
In this conversation, Matt Symes discusses the critical importance of investing in employee development and creating effective growth plans within organizations. He emphasizes the need for small businesses to focus on their people's growth to prevent disengagement and turnover. The discussion also…
- Unlock Business Growth While Staying Flexible: Here's How
Summary In this conversation, Matt Symes and Kyle Racki discuss strategies for appointment-based businesses to better meet customer needs, emphasizing the importance of flexibility, capacity management, and understanding customer demand. They highlight the significance of creating a business model…
- The Truth About Cashflow for Small Businesses
In this episode, Matt Symes and Kyle Racki discuss the critical importance of cash flow management for small businesses, particularly those run by technician founders. Matt emphasizes the common pitfalls of neglecting cash flow, the significance of invoicing and accounts receivable, and strategies…
- What Working With the Right Client Fit Can Do for Your Business
Matt Symes and Kyle Racki discuss the importance of attracting the right clients for businesses. They explore a simple exercise to assess your current client base and discuss how to evaluate if clients are paying the right amount for your services. Matt provides insight on how to qualify your…
- The Strategic Map to Building a Highly-Effective Team
In this episode, Matt Symes and Kyle Racki discuss the importance a high-performing team can make in driving a business' success. They highlight the challenges of finding and retaining the right people and emphasize the need for a clear understanding of the skills and competencies required for…
- Optimizing Appointment Scheduling for Service Businesses
In this episode of the Levership Podcast, Matt and Kyle discuss the leverage opportunity that lies in optimizing a business' appointment scheduling. Matt highlights the need to focus on maximizing profitability per week rather than per service. He emphasizes the importance of understanding the…
- Outbound is NOT Dead with Brooks Van Norman
Brooks Van Normal, founder of Pipeline Formula, discusses the importance of a strong partnership between marketing and sales in generating pipeline. He emphasizes that outbound is not dead, but rather becoming more efficient with the use of tools. Brooks shares insights on effective cold email…
- Visual Storytelling with Jono Hey
Jono shares his journey of creating visual explanations and sketches to distill complex concepts. He discusses some of his favorite sketches, such as the curb cut effect and the Swiss cheese model, and how they have resonated with people. Jono also offers advice for leaders on how to connect with…
- Buyer-Centric Selling with Evan Santa, Sales Leader @ Keep
Evan Santa discusses his background in building sales teams for Canadian tech companies and his current role at Keep, a fintech company. He shares his experience at Vidyard and how he challenged the sales system to sell to smaller customers and improve the buying experience. Santa emphasizes the…
- How Do You Leverage Communities?
The conversation explores the power of networking and finding communities as an entrepreneur. The hosts discuss the importance of having a network outside of your immediate business team where you can vent and share experiences. They highlight the value of being able to skip small talk and have…
- How Top Performers Focus By Saying No
The Christmas tree effect refers to the tendency to keep adding more and more tasks without considering the finite amount of time available. This leads to a lack of focus and the inability to prioritize important tasks. The effect can be seen in both personal and professional life, resulting in…
- Losing A Key Executive
Summary In this conversation, Kyle and Matt discuss the process of restarting and resetting after losing key executives in an organization. They emphasize the importance of the people you surround yourself with and the impact they have on the success of the company. They share their personal…
- Sales Is a Process Not an Art w/ Scott Tower, Director of Sales @ Proposify
Summary In this episode, Scott Tower, Director of Sales at Proposify, shares his journey in sales and provides insights into growing sales within a team. He emphasizes the importance of process-driven sales and the need for patience and perseverance. Scott also discusses the challenges of…
- How Do You Position Against The Competition?
SummaryIn this conversation, Kyle and Matt discuss the importance of understanding competition in business. They highlight the different ways businesses compete, including with the status quo and competing alternatives. They emphasize the need to identify and understand competitors in order to…
- Create Once Distribute Forever. A conversation with Ross Simmonds
SummaryRoss Simmons, a top marketer, discusses the importance of personal branding and content marketing for CEOs and leaders. He emphasizes the power of leveraging media to communicate with and influence your target audience directly. Ross shares his mantra of 'create once, distribute forever'…
- From Burning $400k/month to Profitability in Less Than Two Years
In this conversation, Kyle interviews Kathy Doucette, the COO and CFO of Proposify. They discuss the role of a CFO and COO, the importance of a single source of truth in finance, and the CFO's role as a strategic partner. They also explore how finance can be integrated into operations and the…
- Leveraging Other People's Networks
In this conversation, Kyle and Matt discuss various strategies for leveraging media and networks to promote your brand and generate leads. They cover topics such as remote work, being a guest on podcasts and blogs, paying influencers, buying established channels and websites, partnering with…
- Get Cash Efficient with The
Triple C Exercise
Kyle and Matt discuss the importance of cash efficiency and capital investment. They emphasize the need for organizations to plan and allocate their cash effectively in order to reinvest in the future. They introduce the concept of the triple C exercise, which involves evaluating expenses and…
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