The Commentary Box
By Engage
Categories: Sports
We get it, sport never sleeps. Things change in 90 minutes, not months. That's why The Commentary Box exists: to keep sports marketers, commercial leaders, and brand activators one step ahead. Powered by the combined expertise and sports pedigree of Engage and Brave Bison, The Commentary Box brings together a community of industry experts and thought leaders, all focused on demystifying the fast-moving world of sport. As a sister show to the award-winning SocialMinds podcast, reaching 6,000+ monthly listeners and featuring leading voices from brands like Duolingo, Ryanair, and Oatly, we're now turning our attention to the sports industry, and inviting you to be part of it. Each episode brings together senior voices from governing bodies, rights holders, and clubs to tackle the biggest questions in sport: shifting legislation, evolving broadcast rights, emerging challenger leagues, the rise of creators, and the partnerships redefining the game. This is where we go under the hood, exploring what makes your sports IP stand out, and sharing the insights, strategies, and stories that matter. Want to challenge the traditional broadcast model? Explore how to win attention in an increasingly fragmented sports landscape? Or share audience insights no one else is talking about? That's exactly what we're here for, and so is our audience. Join the conversation, spark new thinking, and help shape the future of sport and social, one episode at a time.
10 episodes indexed on PodSearch.
Recent episodes
- Are Dynasties Good For Sport? | The Commentary Box | EP. 10
In Episode 10 of The Commentary Box Podcast, Misha, James and Ryan look at the stars sport has made, and how they and the leagues around them build their brands. They start with Harry Kane's Ballon d'Or, the first win by an Englishman since 2001, and ask whether team trophies should sway an…
- Nike's Downfall, Man City Scandal and Are Sports Rights Holders Capitalising on YouTube | The Commentary Box | EP. 9
In Episode 9 of The Commentary Box Podcast, Ed, Gabe and Henry break down the biggest talking points in sport and digital culture. They start with Nike's struggles, as Kylian Mbappé moves to On with an equity deal, and ask whether the brand has lost its edge with the biggest stars. They also look…
- Has Social Media Ruined Transfer Deadline Day? | The Commentary Box | EP. 8
In Episode 8 of The Commentary Box Podcast, Misha, James and Ellis break down the biggest talking points in sport and digital culture. They celebrate Amy Hunt's four gold medals at the European Championships, dig into the NFL's wild offseason including the Myles Garrett trade and Aaron Donald's…
- Special Olympics GB on inclusion beyond the medal | Tom Rawling | Special Olympics GB
Special Olympics GB has been changing what's possible for athletes with intellectual disabilities long before the world started paying attention. Tom Rawlings gets into what it really takes to build an inclusive sporting movement: why selection isn't just about ability, how long-standing…
- Formula E on winning the culture war, not just the race | Ellie Norman | Formula E
Formula E was built sustainable from day one, not retrofitted like the rest of motorsport is now scrambling to do. Ellie Norman, Chief Marketing Officer at Formula E, joins Martin Ruffell to unpack what it means to be the "teenager" of motorsport, and why that youth might be the series' biggest…
- The Business of Women's Cricket | Ben Bradley | England and Wales Cricket Board
Women's cricket is having its moment, and the England and Wales Cricket Board has been quietly building towards it for years. In this episode, Misha Pabari, Head of Marketing at Brave Bison, sits down with Ben Bradley, Head of Commercial Partnerships at the England and Wales Cricket Board, to talk…
- Sport England on why joy might be the bravest marketing strategy | Kate Dale | Sport England
This Girl Can didn't just shift how brands talk to women about sport. It shifted what a campaign was allowed to feel like. Kate Dale, Director of Marketing at Sport England and the brain behind one of the most culturally significant sports marketing movements of the last decade, joins Brave…
- Ben Stokes has retired from international cricket! | The Commentary Box | EP.3
In Episode 3 of The Commentary Box Podcast, Henry, Ryan and Jordan break down the biggest talking points in sport and digital culture, both on and off the field. They dive into the World Cup's expanded 48-team format and how hydration breaks are reshaping the game. The trio also react to Ben…
- Are sports losing the real fans? | The Commentary Box | EP. 2
In Episode 2 of The Commentary Box Podcast, Greg, James and Gabe break down the biggest talking points in sport and digital culture, both on and off the field. They discuss the impact of Carlos Alcaraz withdrawing from Wibledon, The NBA Final and the possible implications of the Champions League…
- Verstappen Leaving Formula 1 & Creators Becoming Too Commercialised | The Commentary Box | EP. 1
In Episode 1 of The Commentary Box Podcast, Gabe, Ed and Henry break down the biggest talking points in sport and digital culture, both on and off the field. They discuss the growing questions around Max Verstappen's future in Formula 1, Rory McIlroy's successful title defence at Augusta, and Gary…
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