Boring Companies Die First
By Sidharth Jain
Categories: Business
Great products can be copied; great stories can't. In this audio edition of the second edition of Boring Companies Die First, film producer Sidharth Jain shows founders, CMOs and leaders how to borrow the storytelling tools of cinema to build a moat that competitors cannot clone. By Sidharth Jain.
5 episodes indexed on PodSearch.
Recent episodes
- 3. The Storyspine
Pixar's seven sentence-starters, first written by storyboard artist Emma Coats, form the cleanest narrative tool in cinema. This episode shows how to use the Storyspine to shape a pitch, a brand or a company's story.
- 2. The Science
Why does the brain believe almost anything when it arrives inside a story? Three findings from three fields of research show that narrative is not a trick but the way people take in information.
- 1. The Pilot
Name the last earnings call you remember, then name a film that made you cry. This opening episode explains why audiences forget facts but keep stories, and why that gap is the most valuable opportunity in business.
- 0b. Foreword: Why This Book Had to Be Short
The Foreword of Boring Companies Die First (2nd Edition) by Sidharth Jain. Listen after Episode 0 and before Episode 1.
- 0. About this Book
Why a second edition arrived so quickly, and what changed when the AI moment began to make every pitch sound the same. Sidharth Jain sets out how the book works and how to get the most from it.
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