Decoding the Horror Empire of Blumhouse
By Sidharth Jain
Categories: Business, Entrepreneurship
How did Blumhouse turn tiny budgets into the most profitable horror empire in Hollywood? In this audio edition of Decoding the Horror Empire of Blumhouse: A Producer's Field Guide to Fear, film producer Sidharth Jain breaks down the method, the movies and the money behind Paranormal Activity, Insidious, Get Out and more. An independent analysis. 📚 Buy the books, including all Story Moat books: https://thestorymoat.com/buy-the-books Follow The Story Moat: ▶ YouTube: https://www.youtube.com/@TheStoryMoat ✍ Substack: https://thestoryink.substack.com
4 episodes indexed on PodSearch.
Recent episodes
- The Bargain
Scale, backend, final cut: what the talent trades. Insidious, a basement full of garbage bags, and the anatomy of the Blumhouse bargain that lets filmmakers work cheap and keep control.
- The Bet
Paranormal Activity and the invention of the downside. How a software programmer's house in San Diego, a remake that died in a screening room and a release-as-marketing plan built a studio.
- Prologue: The Garbage Bag
Sometime in 2008 Steven Spielberg took a DVD home for the weekend. Hollywood has told that story ever since. The prologue unpacks the legend of a $15,000 movie and the man carrying the disc.
- Why I Wrote This Book
In 2009 a film called Paranormal Activity made Sidharth Jain, a producer who had never sat through a horror film, watch one from beginning to end. Why that night set him to work on this book.
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