Clinical Perspectives
By Stephanie Stover
Categories: Business, Health & Fitness
Clinical Perspectives is a medical device and MedTech podcast for the people building, selling and scaling healthcare technology. Host Stephanie Stover, CEO of Passionate Media Marketing, sits down with medical device founders, MedTech executives, surgeons, investors and healthcare innovators to unpack what actually works, from FDA clearance and reimbursement to KOL strategy, marketing, sales and funding. No jargon, no theory, just the real story behind the technology and the companies bringing it to market. New episodes every week. Follow the show if you are a medical device founder, a MedTech sales or marketing leader, or a clinician who wants to hear how this industry really operates. Watch the full video episodes on YouTube: https://www.youtube.com/channel/UC7upa8hmIqRS8ZNcW5gDDtA?sub_confirmation=1
10 episodes indexed on PodSearch.
Recent episodes
- This MedTech Startup Is Moving Ear Tube Procedures Out of the OR
For years, ear tubes meant anesthesia, a day of fasting, separation from parents and about two days off work for the family. David Carey, CEO of Preceptis Medical, explains how Hummingbird TTS moves the procedure into the office as a five minute topical procedure. He also shares how the company…
- Making MRIs Less Terrifying, Inside the Technology Changing Patient Care
Up to $1,500. That is what a single sedated MRI scan can cost a hospital in non-reimbursable dollars, according to a white paper study Zack Hinson of UX Platforms cites. His team sells an MRI video system priced from around $25,000 to $35,000 per scanner that lets anxious patients watch a movie…
- What Most MedTech Companies Don't Understand About Cancer Care
Between 65 and 70% of oncology care happens in community practices, yet many medical device companies plan their launch around the hospital. Susan Weidner, Chief Strategy Officer at Innovation Partners, estimates this blind spot can cost companies 25 to 40% on the upfront. She walks through where…
- Why One MRI Expert Could Soon Support 10 Hospitals with AI & Remote Imaging
MRI departments are running about 18 percent short on technologists, CT about 19 percent, and demand for those exams grows roughly 4 percent a year. Joshua Seyler, president of roclub Americas, explains why that gap will not close quickly and what remote scanning, hybrid work and AI can do about…
- Why Most MedTech Companies FAIL to Get Funded (And What to Do About It)
Most medtech pitch decks boil down to this: we have a product, we need money. Investors care about one thing, which is rate of return, along with when it happens and how risky it is. Stan Glezer, Managing Director at Outcome Capital, explains how to close that gap and why the work starts with the…
- Why "Forced Compliance" Is Killing Innovation in Medical Devices
Clay Johnson used to send every slide to legal 30 days early, then get them back redlined on day 29. That experience shaped how he leads now. In this conversation, the head of sales at New World Medical argues that regulation makes medical device innovation harder but does not have to stop it. In…
- Why Smart Clinics Are Choosing $10K Devices Over $300K Ones
Aesthetic systems once sold for $200,000 to $300,000. Greg Kennebeck says 90 percent of the products his company offers now start under $10,000, and practitioners often assume that low price means low impact. Greg walks through the per treatment numbers clinics actually see, the budget ceiling for…
- The Million Dollar Mistake Most MedTech Companies Make in Product Development
A 30 percent failure rate, explained the moment someone drew the stack tolerances on a whiteboard. Paul Landesman, President at Consult Wing, finds that in a fair number of cases the product was fine and the process was broken. He explains how to trace field problems back to decisions made years…
- Most Companies Use KOLs Wrong. Here's Why
Acteon sells cone beam machines that cost between $60,000 and $75,000, and dentists take six to nine months to decide. David Teter, who leads marketing for Acteon in North America, explains how key opinion leaders keep the brand in front of buyers across that whole cycle, from early R&D input to…
- What Most People Get Wrong About Medical Device Sales
Many clinicians see a medical device rep walk in and assume they are only there to sell. Jayren Stokes, Associate Territory Manager at BD, explains why the sales process for medical devices gets easier when you focus on the human perspective first. He also explains why nurses shape more of the…
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