In Sport with James Gordon Podcast
By James Gordon
Categories: Business, Sports
In Sport is a regular podcast covering the triumvirate of business, media and fandom in sport. From the inner workings of clubs to sponsorship activation and the ongoing changes in the media industry, both from an external and internal point of view. www.insportpod.com
2 episodes indexed on PodSearch.
Recent episodes
- Running Your Club Like a Publisher: Media Strategy in Modern Semi-Pro Sport
Episode SummaryTraditional sports coverage has shrunk dramatically. Fewer journalists attend games, press conferences are sparsely attended, and many clubs now publish their own interviews, news and announcements.That shift gives clubs more control — but it also creates new responsibilities.In…
- Building Revenue in Semi-Pro Sport: How Club Shops Actually Make Money
Episode SummaryMost semi-pro clubs have some form of merchandise — shirts, scarves, hats — but very few see meaningful income from it.In this episode, sponsored by Tournamentbase UK, James Gordon explains why.Drawing on real experience at Warrington Town, he walks through the journey from selling…
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