But First, Clarity
By Dixon Schwabl + Company
Categories: business, marketing
Marketing has never had more tools, data, channels or opinions. What it could use is a little more clarity.But First, Clarity is a podcast from Dixon Schwabl + Company for marketing leaders navigating the questions, decisions and tensions shaping the industry.Hosted by DS+CO Chief Transformation Officer Malorie Benjamin, each episode goes beyond the surface-level take to explore what marketers might be missing, challenge assumptions worth reconsidering and bring real-world perspective to the decisions marketing leaders are making every day.Expect candid conversations, curious thinking, healthy debate and perspectives from people who have done the work.Because this isn't another place for hot takes. It's a place for marketing conversations that provoke progress.
3 episodes indexed on PodSearch.
Recent episodes
- Clarity in practice: From strategy to activation, with Arica Marfoglia
What happens when everyone is doing good work, but the work no longer adds up to one clear strategy? In Episode 3 of But First, Clarity, Arica Marfoglia joins host Malorie Benjamin to explore how marketing can fragment as more teams, partners and channels touch the work. The problem is rarely a…
- Curiosity before certainty, with Jessica Savage
The first answer may sound right. So why stop there? In Episode 2 of But First, Clarity, host Malorie Benjamin talks with DS+CO President and CEO Jessica Savage about curiosity as a practical marketing skill. When AI, dashboards and expert advice can offer a quick answer, leaders still need to…
- Why marketing has a clarity problem, with Rosi Statt
What if the campaign request is a symptom of a bigger problem? In the debut episode of But First, Clarity, host Malorie Benjamin and DS+CO Chief Growth Officer Rosi Statt ask why smart teams jump to tactics before they understand what the work needs to solve. It's like asking a doctor for a…
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