Tools of the Podcast Trade
By J. Rosemarie Francis
Categories: Business, Non-Profit
When it comes to podcasting, aspiring podcasters have a lot of questions. Tools of the Podcast Trade curate content that helps you remove the mystery from podcasting so you can own your genius and start and grow your show. toolspodcasttrade.substack.com
128 episodes indexed on PodSearch.
Recent episodes
- Monthly Podcast Industry Briefing: IG 90-minute video test, Spotify membership changes, and more
OverviewI’m thrilled to welcome you back to Tools of the Podcast Trade. After taking a year away from this show to focus on my writing and my other podcast, SoloMoms! Talk, I’m excited to return to production with this monthly industry briefing. The podcasting landscape continues to evolve at a…
- Helping Aspiring Podcasters Get Past What's Holding Them Back
After a year away from creating new content on Tools of the Podcast Trade, I’m checking in to say thanks for continuing to listen, watching, and subscribing.Although there has been no new episodes, I haven’t stopped podcasting. I’ve been working on my other podcast, SoloMoms! Talk, writing books…
- Safeguarding Your Podcast From Legal Pitfalls in 2025
OverviewIn this eye-opening episode, we explore the evolving legal terrain of podcasting and provide you with essential strategies to safeguard your creative work. From guest releases to copyright considerations, we'll navigate the potential pitfalls that could derail your podcasting journey.Why…
- How to Maximize Your Podcast Potential Beyond the Microphone
OverviewAre you sitting on a goldmine of content without even realizing it? As a podcaster, your archive of episodes is a treasure trove waiting to be rediscovered and repurposed. In this episode, I reveal how you can breathe new life into your existing podcast content, expanding your reach and…
- Could a Private Podcast Be Your Secret Weapon To Podcasting Success?
Podcasting is experiencing a surge in popularity, with millions of listeners tuning in regularly. As a creator or solopreneur, this presents an exciting opportunity to connect with your audience in a meaningful way. But have you considered the power of private podcasts?In this episode, I explore…
- The Ultimate Checklist to Launch Your Podcast w/J. Rosemarie Francis
OverviewIn this episode, I review a comprehensive checklist for launching a podcast, emphasizing the importance of planning, defining a mission statement, choosing a niche, and selecting the right equipment. I share tips on the recording and editing process, branding strategies, and effective…
- The End of Broken Links: PodPage Podcast Website w/Dave Jackson
Last week, I talked about the importance of having a dedicated website for your podcast.In this episode, I explore the best platform for your podcasting needs, featuring an insightful conversation with Dave Jackson, Head of Podcasting at Podpage. I share my experiences using Podpage over the years…
- Why Your Podcast Need A Website w/J Rosemarie Francis
This week's episode discusses the necessity of having a dedicated website for your podcast. Inspired by a recent PodMatch survey, I highlight the alarming rate of broken links and the importance of a central hub for podcasts. I also cover the benefits of owning a podcast website, including email…
- 7 Big Mistakes Beginner Podcasters Make
In this episode I discuss seven big mistakes beginner podcasters make, drawing from my own experiences. No matter where you are in your podcasting journey I'm sure at least one of these points will resonate with you.Podfade is real! But if you remain vigilant, you will build a podcast that your…
- 7 Secrets To Podcasting Success
In this episode, share my seven secrets to podcasting success. Starting with defining your niche so you can focus on your podcast content and audience.In addition, I include practical advice and insights for indie podcasters to avoid common pitfalls and thrive in the podcasting space.Key…
- Podcasting: The Surprising Key to Unlocking Personal Growth
SummaryIn this episode, I discuss the challenges and rewards of starting a podcast. How podcasting not only impacted my life positively but also the lives of others.I talked about sharing personal stories and experiences that helps me as a podcast host to heal. Reflections of my own journey and…
- Without Vision, You’ll Perish. Without Persistence, You’ll Quit w/Alex Thoric
In this conversation, Alex Thoric shares insights on the importance of vision and persistence in entrepreneurship, drawing parallels between his experiences as an athlete and a marketer. He discusses the challenges of staying focused in a noisy digital landscape, the evolving role of marketing…
- Make Every Day Great: Turn Crossroads into Comebacks through Storytelling w/Dr. Rhonda Parker-Taylor
Dr. Rhonda Parker-Taylor joins Tools of the Podcast Trade to discuss how authentic storytelling, clear personal values, and emotional intelligence skills fuel both life success and podcast growth. She shares her journey from small-town Indiana to author, EQ trainer, and 100-time podcast guest…
- AI Search, Schema, and the Future of Podcast Discovery w/Robert Downey
In this episode, Robert Downey, Co-founder of Simply Be Found, explains how voice search and AI-driven indexing revolutionize how small businesses and podcasters get discovered online. He offers powerful insights on schema, content creation, and the future of SEO, urging creators to adapt quickly…
- Purpose-Driven Business Principles for Podcasters w/Scott Beebe
Business Coach, Scott Beebe, shares his expertise and insights to challenge us to write our vision down. He breaks down why chaos creeps in when purpose is absent and how you can build a powerful, profitable show by getting radically clear on your mission, process, and people. If your podcast…
- From Hook to Heart: How to Craft Compelling Stories for Your Podcast w/J. Rosemarie Francis
What if the secret to growing your podcast wasn’t better tools or big guests but storytelling your audience can’t stop thinking about? In this episode, I’m breaking down exactly how to craft compelling podcast stories that not only engage but create loyal listeners who keep coming back for more…
- The Power of Trusting in Your Vision w/Carol Kabaale
Carol Kabaale shares her journey from a corporate job in hospitality to becoming the founder of her own marketing agency focused on ad strategy and email list growth. Driven by burnout and a desire for more freedom and presence in her personal life, Carol made a bold leap, quitting her job and…
- Unlock The Secrets to Podcast Success with/J. Rosemarie Francis
In this episode, I share essential tips for unlocking podcast success. I emphasize the importance of defining success, niching down to target a specific audience, crafting engaging content through storytelling, ensuring good audio quality, maintaining consistency in publishing, and promoting the…
- The Secret Weapon to Getting Your Podcast Noticed with/ Eric Melchor
Listen for a fun chat with Eric Melchor, the mastermind behind PodKit! In this episode, Eric shares his journey from a mediocre tennis player in Texas to a podcasting pro living in Romania. He’s not just about dad jokes; he’s also the founder of B2B Pod Pros, helping over 50 podcasters land their…
- Ignite Your Story: Take Action and Pursue Your Dreams with/J. Rosemarie & JV Hilliard
In this episode, I share some insights from my interview with fantasy author Joe Hilliard, focusing on the creative process of storytelling and the journey of aspiring podcasters. If you don't want to miss the full interview follow this podcast on your favorite platform.The conversation emphasizes…
- What To Do When You're Not Quite Ready To Launch A Podcast w/J. Rosemarie Francis
SummaryIn this episode, I share real strategies for aspiring podcasters who are not yet ready to launch their shows. I discuss the importance of building an online presence through social media and blogging, as well as tips to engage with the podcast community and develop your unique voice. These…
- How I Transformed My Podcasting Journey w/J. Rosemarie Francis
Are you hesitating to start your podcast due to fear or uncertainty? In today's episode, I share my transformative journey through four podcasts, revealing the highs and lows I faced. Discover how I overcame imposter syndrome and learned to embrace my voice, despite the initial doubts that held me…
- The Truth About Guest Interviews w/J. Rosemarie Francis
There's something fulfilling about having guests on a podcast but let's face it, there needs to be more balance between the benefits to the host, guest, and audience.In this episode, I discuss the advantages and disadvantages of having guests on your podcast. Who does it benefit? How can you make…
- How to Get Government Grants w/Matthew Lesko
In this episode, I talk with Matthew Lesko. For years I watched him on TV in his colorful jacket covered in question marks. Yes, I’m aging myself :)This is a fun conversation with a man who has spent decades pointing ordinary individuals to free funding available from the government in the form of…
- How to Find Grants for Your Podcast and Business w/Matthew Lesko
In this episode, I talk with Matthew Lesko. For years I watched him on TV in his colorful jacket covered in question marks.This is a fun conversation with a man who has spent decades pointing ordinary individuals to free money from the government available in the form of grants and mentorship.If…
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