Why One Blog a Quarter Won’t Get Your B2B Tech Brand Shortlisted | #36
From The 1% Insight · 6:16
Show by Jack Regan
Your potential buyers are using AI models to help them build their shortlist of preferred vendors. If your B2B Technology company is not being cited in these conversations, you likely won't make the shortlist and this results in losing prospects to competitors.Leading to losses in new revenue and business, putting your business in danger. Your content and your team plays a key role in helping increase your chances of being cited by AI models. Recent research is highlighting the importance of YouTube and LinkedIn to your B2B marketing strategy as they are being used a key information sources for these AI models.The content is no longer just being distributed from company accounts, your team plays a key role in how you connect with prospects.To learn why content is no longer a nice to have in B2B, tune in to this week's episode of The 1% Insight.Thanks for listening to The 1% Insight and make sure to subscribe or follow so you don't miss an episode!• Book in a free B2B Tech content marketing review call with me • Connect with me on LinkedIn • Access our free resource: Build a B2B Tech Content Strategy That Fuels Your Pipeline: How B2B Tech Companies can turn Content into future Pipeline & Demand utilising Social Media & Podcast Marketing • Watch & Subscribe our YouTube Channel • Visit our Website The 1% Insight is brought to you by Trend 7 Media! B2B Marketing, B2B Technology, Content Marketing, B2B Content Marketing, B2B Tech Marketing, Trend 7 Media, B2B Content
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