Building Your B2B Marketing Function | Alan Gleeson | #1
From The 1% Insight · 32:45
Show by Jack Regan
If you are a B2B Marketer or B2B Company, this episode is for you!Alan Gleeson, a B2B marketing consultant specialising in SaaS, discusses his journey in B2B marketing and the changes in the digital landscape.He highlights the challenges faced by B2B brands, such as resource constraints and the need for adequate budgets.Alan emphasises the importance of building relationships and personal branding in B2B marketing. He also discusses the potential of AI in B2B marketing, suggesting that it can be used for internal efficiency and time-saving tasks.Alan predicts that short-form content and video will become more prevalent in the future!Alan's LinkedIn: https://www.linkedin.com/in/alangleeson/ Connect with me on LinkedIn:Jack Regan: https://www.linkedin.com/in/jackregan7/My Website: https://www.trend7m.com/ The 1% Insight is brought to you & sponsored by Trend 7 Media
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- Intro | The 1% Insight
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