Learning to Charge What You Are Worth
From Green Industry Podcast · 28:33
Show by Paul Jamison | Lawn Care + Landscaping
Asher grew Messer Lawn Care from a wheelbarrow start at age 12 to a business serving about 50 to 65 clients by age 16. I speak with him about how he scaled the work, bought a truck and trailer, and expanded beyond his neighborhood. We discuss the importance of defining a service area, sticking to core services, and avoiding saying yes to every request. I ask about pricing, calculating true job cost, and the profit potential of upsells like core aeration and fertilization. Asher shares how he sets boundaries with customers, charges for extra work, and tracks both variable and fixed costs to stay profitable. We end with practical advice on setting a man-hour rate, using systems to collect payment, and building a business that can run without him.Equip Expo Discount: Save 50% with promo code PAUL -> Register HereJobber CRM: The #1 software for landscapers -> Get StartedThe Landscaping Bookkeeper: Master your profit & loss -> Contact Megan & JoeyFootbridge Media: Elite websites and SEO -> Build Your BrandCallRail: Track your marketing ROI -> Try It FreeCoast: Manage fuel and daily spending -> Learn MoreBest-Selling Book: Grab your copy of Cut That Grass and Make That Cash -> Order HereSave 50% off Equip Expo Registration - https://bit.ly/EQUIPEXPO
More episodes of Green Industry Podcast
More episodes
- From Flat Broke to Gallons of Money: John Pajak's Financial Turnaround
- Your Business is Aging You Fast: Dr. Frank Holleman on Getting Your Edge Back
- Inside a Multi-Million Dollar Neighborhood: Mowing for the 1%
- Are You Working for Free? The Truth About Paying Yourself
- The Truth About the "Customer is Always Right" Myth (And Why Your Team Comes First)
- How Charles Nelson Scaled to 37 Employees and 550 Mowing Accounts
- He Shrunk from 500 to 330 Customers to Improve His Life
- How to Eliminate Customer Bargaining and Write Bulletproof Proposals
- Stop Leaving Money on the Table: Quoting Masterclass (Part 2)
- I Explain the Top 20 Financial Terms Every Lawn Care Business Needs
PodSearch is a free, independent podcast search engine. Read about PodSearch, the privacy policy or contact us.