The Dopamine Hit Distracting Every $1M+ Business Owner
From The Ravi Abuvala Show · 18:59
Show by Ravi Abuvala
Work With Me To Scale Your Business: https://go.scalingwithsystems.com/trevor-ruby ———————————— Apply to Be On The Next Constraint Call: https://www.scalingwsystems.com/constraint-call-application ———————————— Watch Me Fix $1M+ Businesses Live: https://youtube.com/playlist?list=PLF-fSrHojCgG8V5-7AKVrKgcbtsd-BXti&si=kEOVnNFnLhhhDbYA ———————————— Join Our Team: https://www.scalingwithsystems.com/careers ———————————— In this episode of the Constraint Call, Ravi helps a founder of a $1.9M marketing agency for service businesses identify why his $1,500-a-month custom software won't sell to cold traffic and rebuild the offer around a lead-gen front end, a sticky software back end, and a data-driven ideal client profile. Chapters: 00:00 - $1.9M marketing agency + software 01:22 — Why a Marketing Agency Launched Software 03:03 — Selling Software to Cold Traffic 04:15 — Agency Offer & Pricing Breakdown 07:10 — Why Software Is So Hard to Break Into 10:41 — Software as a Back-End Upsell 11:23 — Is $1,500 a Month Too High? 14:07 — Finding Your Best Clients With Data 16:15 — Can SEO Offers Still Work Without a Following? 17:10 — Trevor's Action Plan
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