Swanky Socks Was a $40k Hobby. Now It’s Sold Nearly 4 Million Pairs | #676
From Add To Cart: Australia’s eCommerce Show · 48:55
Show by Nathan Bush
Dorry Kordahi called Swanky Socks a hobby when he bought half of it. It had been running for three years and turned over $40,000 a year.Dorry built DKM Blue from his parents’ garage, then used that B2B know-how to turn Swanky Socks into a retail brand corporates want their logo on. Swanky has now sold nearly 4 million pairs of Australian merino and bamboo socks in more than 30 countries.In this episode:Retail brand, B2B engine - why corporates pay for a sock with a $29.95 retail valueHolding the price - why constant discounting trains customers to wait for the saleKnow your numbers - why Dorry pulled back on Google when his agency wanted him to double itMoving from Salesforce Commerce Cloud to Shopify? Get Convert Digital’s migration guide.Connect with Dorry Kordahi Explore Swanky SocksSubscribe to the Add To Cart newsletter SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community
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