How to Make Your Affiliate Programme Profitable | #680
From Add To Cart: Australia’s eCommerce Show · 19:53
Show by Nathan Bush
Modibodi cut its affiliate commission from 14% to 6% and almost tripled revenue. The partners doing the real work came out earning more.This Playbook is anchored by Annabel Gray, VP of APAC at Silverbean, who has spent 15 years helping brands stop getting ripped off in affiliate. Her warning: set-and-forget cashback just mops up demand you already had.In this playbook, we cover three things ecommerce operators need to know about making an affiliate programme profitable:Pay the partner who introduced the customer, not whoever clicked lastSet commission for the value each partner brings inCheck the growth is real before you push harderMoving off Salesforce Commerce Cloud? Get Convert Digital’s migration guide.Connect with Annabel Gray Explore SilverbeanSubscribe to the Add To Cart newsletter SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community
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